Women Want More Book Review

Women want more 
  
Welcome to book review week.  For those who do not know, I have a confession:  I am a book-a-holic.  Seriously. If you visited my home or office you would notice one thing – piles of books everywhere.  I usually have 10 or 12 in my "to read" stack, and consume 4 or 5 books simultaneously.  

It's gotten so bad my accountant commented on my "Amazon habit," with a strong suggestion to get it under control or risk the financial consequences.

But there's just so much good stuff out there!  This week I'll be reviewing some of the best reads I've found recently, focusing on marketing and marketing to women.

First up – Women Want More

Women Want More authors Michael J. Silverstein and Kate Sayre of the Boston Consulting Group conducted a study of 12,000 women in forty countries.  Here's what the book is about:

Through quantitative data, profiles of individual women and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy."

That's actually one of the things I liked best about the book – hearing from real women telling their own stories, unfiltered.   The book also has lots of examples of companies who've done an excellent job of selling to women.  As the book states:

Some companies will be able to seize the opportunity -$5 trillion or more- to serve women better, but many will not. 

One of the  main mistakes companies make is:

Clumsy sales and marketing – their marketing will be based on outdated images or stereotypes rather than insights into today's women. 

Women Want More goes into details about who today's women really are and what they want from companies and their products. 

Here are some of the more interesting headlines from their survey:

44% of women say they rarely or never feel powerful.

The values most important to women are:

  • Love 77%
  • Health 58%
  • Honesty 51%
  • Emotional well-being 48%

What makes women extremely happy?

  • Pets 42%
  • Sex 27%
  • Food 19%
  • Shopping 5%

The majority of women are optimistic:

  • 66% believe "my daily life will be better in five years."

Demand on time is women's number one concern.  They have a triple challenge of time:

  • Too many demands on my time
  • Too many conflicting priorities
  • Not enough time for me

A few other interesting tidbits:

13% have to get by on 5 hours or less of sleep each night

Businesses owned by women are growing at twice the rate of all U.S. firms and faster than businesses owned by men.

Money creates flexibility for women.  It enables them to buy back time – by outsourcing low-value activities.  Money means security and a better future for their families.

Why read the book

If you're looking for specific best practices and "how-to's," this may not be your book.  But if you want invaluable insight into who women are today, what their lives are like, and what matters to them, this book will help you blast through some long-held stereotypes. 

I walked away with several great ideas on how to better market to and sell to women.   If you're marketing to a global audience – this book is a must-read. The third section on Women Worldwide was one of the best parts of the book.

Women Want More – How to Capture Your Share of the World's Largest, Fastest Growing Market by Michael J Silverstein & Kate Sayre.  Check it out. 

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7 Responses to Women Want More Book Review

  1. Reading is a good habit and there’s nothing wrong in being a book-a-holic.Thanks for posting all these details.

  2. Susan Payton says:

    I know what you mean. I constantly ask for books to review on my blog and they’re piling up! I want to read them all at once but unfortunately, I’m not that good a multitasker. I’ll add this one to the list.

  3. dsi r4 says:

    As an electronics retailer in major market area, the book provides me an interesting and provocative road map to develop strategies for winning key decision making customers. We have been focusing on female clients for years. This book gives us a more in depth views into women and will help us to do it better in the future.

  4. Its a very interesting read for me. Now I have a reference and idea as to what women really want in a man and in life.

  5. I let my wife read the book and we both we’re interested in the entire content of it.

  6. i like to read but only few pages not a whole book, maybe because im not a woman.

  7. Allan says:

    Whether you are a newcomer to the Internet or you have your own buseniss already, this book by Bruce C. Brown is a fantastic read. When I started to read it, I almost could not put it down again. While this may sound strange to people believing that only novels can provide that reaction, this particular Computer and Business geek get that same feeling from a book providing a clear learning and buseniss value. How to Use the Internet is a book that if you read it closely and follow its advise, it will likely pay itself back many-fold. My library is scattered in multiple rooms, but this is one book that currently have a position of honor in the hands-on collection right next to my desk. Both an interesting read and a good reference book for later use. The topics covered are good for both pure e-commerce buseniss owners (or wannabees), and for people that more specifically target making money from an information base on the internet. E-commerce, Internet advertising, traffic generation in general is covered, as well as more Geek minded topics. Topics such as Search engine optimization, the importance of Meta Tags and Keyword settings, banner advertising, and even potentially using such offerings as Google Adwords(tm) and Google Adsense(tm). I personally believe, that this is one possible good avenue for expansion in a future edition of the book. It would be good for people starting out to know more about the gotchas in using for example Adwords. How the Pay-per-click buseniss works, and the dangers of overspending with sometimes very little ROI. All depending on the buseniss you are in of course. But competing with the big guys can end up being very expensive. This is one book that already has a worn look and a lot of donkeys ears to remind me of important areas. I give this book a vote of 5 out of 5 geeks. Good work Bruce.

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