I recently taught a seminar on "Shameless Self-Promotion" for women professionals. In my research, I've found that men are more comfortable sharing their accomplishments than women are And that's what self-promotion is all about – sharing your accomplishments and success stories.
BRAG is not a four-letter word
I LOVED this post by Karen Deis at Mortgage Girlfriends about a recent incident where she shared an impressive accomplishment, but was accused of "bragging" by a female reader.
“B-r-a-g” is NOT a 4-letter word!
I recently posted a comment my Facebook page that I was proud of the fact that during the month of June, my Twitter posts were re-tweeted 917 times.
But, my “pride bubble” burst when I got a private message (in so many words) telling me to “quit bragging”. It was from a woman (who I don’t know personally).
Then I noticed something.
Facebook is not about just a little, but a lot of bragging. So I took the time to count the “bragging” posts and guess what? There were 3 times as many “brags” posted by men than women!
I don’t know about you, but when I was a little girl (a very long time ago, ha, ha), I was told it was not polite to brag (people won’t like you if you brag). When I started working full time, I was told, in so many words, not to brag because if you do a good job, people will “eventually” notice you. Then this Facebook thingy…
So, I started to do some research! There is an “art” to it…and there is such a thing as “good” bragging and “bad” bragging. If you’re going to brag, you need to have a “connection” associated with the brag.
Bad bragging is what I did.
So, let’s talk about good bragging. I should have said something like “Just wanted you to know I started tweeting about the mortgage rules (www.twitter.com/mortgagecurrent) about 2 years ago and last month was thrilled that 917 people found the info so important, that they re-tweeted them.
Karen shares some fantastic advice, especially for women. How you share your accomplishments, aka "brag" is crucial. While no one likes someone who is boastful, women are judged especially harshly if they come across as bragging. Yet being confident and excelling at self-promotion requires women to step up and share their success stories.
In order to access the full post, you must be a Mortgage Girlfriend member. If you're a woman in the finance or mortgage industry, I highly recommend you join.
Women need to ask for a seat at the table
Another skill women can improve on is asking for a seat at the table, rather than waiting to be invited. Facebook's Sheryl Sandberg touches on this issue in her Ted talk – Why we have too few women leaders.
She shares a story of top female execs who chose to sit on the side during a major meeting rather than sitting at the main table.
Take these wise women's advice and ask for a seat at the table, and brag, in a good way, about the difference you make in the world.