Who Is Today’s Mom and How Do You Market To Her?

Who is today's mom?  Marketers everywhere want to connect with her.  But how do they create messages that are truly relevant?  How do they go beyond stereotypes to gain a better understanding of who she really is and why she really buys?

I attempt to answer those questions in my article Who Is Today's Mom and How Do You Market To Her in Suite101.com.

I also talked with Suite101.com's Marketing/PR feature writer Patricia Faulhaber.  Read our interview about writing The Soccer Mom Myth.

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One Response to Who Is Today’s Mom and How Do You Market To Her?

  1. Today’s mothers are learners, educators, and researchers. More women under and over 40 are furthering their education. The percentage of women who desire to earn a doctorate degree while caring for their children, spouses, in-laws, and professional careers is also increasing.

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