The Boston Consulting group conducted a global survey of women and finance. You can read all about it in their book Women Want More.
Here's an interview on Smart Money TV with Kate Sayre, Partner Boston Consulting Group discussing:
It's a really insightful interview. Here are a few key points:
- 42% of women earned all their wealth themselves. There is a belief that all high net worth women got their money through divorce or inheritance, but a large percentage are earning it themselves.
- Women are more focused on the long term. Men are more focused on short-term gains.
- Women want to be educated about finances and financial products. Just make sure you're not condescending in your approach.
Watch the full interview on how women and men differ in investing.