Waiting for Your Cat to Bark

You have a killer product or service.  You know you’ve got a competitive edge.  You know if people just knew about it, understand how it could help them, they’d buy tons of what you have to offer.  So you hire an ad agency, spend a lot of money, and run a wonderfully creative ad campaign.  And an amazing thing happens……nothing.

You spend thousands, even millions of dollars creating a brand that’s “women friendly.”   You tout your contributions to breast cancer funds.   Your advertising shows women enjoying your products.   You “break the mold” like the advertising for the “right hand ring” touting women’s strength and independence.    Yet the very audience you want to attract ignores you and all your perceived good deeds.

You create a website with stunning graphics, cool gadgets, and do usability testing out the wazooo.   You’re convinced visitors will love your new website.  You watch the conversion rate numbers anxiously awaiting the increases you’re sure will come.   Yet you find after all that time and effort, you’ve barely moved the needle.    

What’s going on?  What the HECK is going on here?   

You’ll find the answers in “Waiting for your Cat to Bark – Persuading Customers When They Ignore Marketing” by Bryan and Jeffrey Eisenberg and Lisa Davis.

I don’t talk in this blog all that often about Future Now and my family there.   Bryan and Jeffrey pretty much saved my soul when they rescued me from the radio/ad agency world and introduced me to the wonderful world of the Internet.   

Over the last 3 years I’ve shared in the privilege, honor, intellectual discussions, screaming matches and massive headaches of the creation of Persuasion Architecture TM.   I’ve watched the transformation of what was a largely intuitive process done mainly inside Bryan and Jeffrey’s heads, into a full fledged persuasive system.    I’ve watched the development of everything from the software to the thought processes.   It’s been an amazing thing to behold, to see the maturation of Persuasion Architecture TM and the results it’s generated for companies all over the world.   

In Waiting for Your Cat to Bark, you’ll learn the incredible power of Persuasion Architecture TM, and how to apply it to your own efforts.

If that doesn’t sound exciting enough – let me put it another way.  You’ll understand why that advertising campaign you thought was so great didn’t increase your sales.  You’ll learn why your efforts to create a certain “brand” didn’t resonate with your customers.   You’ll learn why your wonderful new website didn’t generate the results you wanted.   

This is NOT just a book for web marketers.  These principles can be applied to every area of your marketing efforts.   I guarantee you will learn something about your customers, your business and yourself.

Take advantage now of a special offer on Waiting for Your Cat to Bark.   

This entry was posted in Best way to get marketing data, Increase online conversion rates, Marketing strategy, Persona development and tagged , . Bookmark the permalink.

18 Responses to Waiting for Your Cat to Bark

  1. kk's blog says:

    Links for Monday, 06-12-06

    Waiting for Your Cat to Bark: Pursuad…

  2. Waiting for Your Cat to Bark Review

    In ‘Waiting for Your Cat to Bark’, Bryan Jeffrey Eisenberg with Lisa Davis have delivered the manifesto for the next 10 or 20 years of online marketing. In this brief yet sweeping book they convincingly argue that marketing…

  3. Holly says:


    Because holly is dense and can be sanded very smooth, the rod was less likely than other woods to snag thr…

  4. Sponsored By Groove Networks: Information shared is failure averted.

    the most talked about cross-agency
    emergency response exercise in years. Get your copy of the amazing DVD Now. No purchase necessary.

  5. Silicon Valley DFA’s newest member…

    into one of the largest progressive grassroots networks in the country.
    5) Getting the opportunity to meet thousands of amazing DFA

  6. Razor Digital to Sell a Catalog of Over 100 DVD Movie Downloads on EZTakes

    an assortment of genres. (PRWEB Aug 8, 2006)
    Trackback URI: http://www.prweb.com/zingpr.php/RW1wdC1TaW5nLVByb2YtSW5zZS1JbnNlLVplcm8=

  7. A Renaissance in Poetry: Rediscover Music in Poetry — Find Love and Beauty in Words That Will Transform Your Life

    if it aint got that swing! Melodys the thing that makes this

  8. Canadian Teen Receives 4 New Organs

    suffering from a rare condition that has no name has undergone a four-organ transplant

  9. Maria Cintas says:

    I have not read this book but have read the authors’ book on copywriting and it was fantastic. I never realized that just tweaking a headline could make such a difference in conversions. Also, I have been using a program called Glyphius, which uses statistical analysis to help you find the best type of headline. Very cool.

  10. Normally I wouldn’t comment on posts but I felt that I had to as your writing style is really good. You have broken down a difficult area so that it easy to understand. I think that you would enjoy reading what another good blogger has to say on the subject.

  11. I found your post really interesting and it has really improved my knowledge on the matter. You’ve assisted my understanding on what is usually a hard to tackle subject. Thank you!

  12. I have to comment on your last post about the subject as it was so informative. You really know what you are talking about and can explain things really well. I have only read posts by one other guy who writes as well as you do.

  13. What can I say about your writing but “wow” – you really know your subject and put your points across well. I can’t wait for your next post. I’ve found a guy who is good to read too will pass the details on when I find them.

  14. “Waiting for Your Cat to Bark”…I wish I’d thought of that title 🙂
    …but then that’s all part of ‘persuasion’ isn’t it?: getting prospects to take notice and then take action.

  15. Sounds interesting. I know how frustrating it can be when you’re trying out advertising and it just isn’t getting results, and you have no idea why. Might have to take a peek at this.

  16. Rafael says:

    Rhianna Your proclamation is a cloempte fabrication of your indoctrination and ignorance of the facts. Again and again you make statements that are very feeble and additional evidence that you support anything that fits your small box agendas. This proclamation: You are not on the same parr as MDs, and conventional medicine isn’t the chief cause of death, stop lying is fake and you know it or at least should know it. You do need to free physically from the lies you mediate.Here is a study that was done that proves the chief cause of death in the U.S. is from iatrogenic problems. The number of deaths far exceeds any one major disease.In July 2004, Gary Null Ph.D, Carolyn Dean M.D., N.D, Martin Feldman M.D., Debora Rasio M.D., Dorothy Smith Ph.D. wrote a paper that revealed very disturbing facts regarding an annual iatrogenic (induced inadvertently by a physician or surgeon or by medical treatment or diagnostic procedures) death rate of 783,936 in one year. It is additional disturbing to realize that as few as 5 percent and only up to 20 percent of iatrogenic acts are ever reported. This means that that iatrogenic death rate of 783,936 is much higher.As we look at the causes of death from degenerative diseases and other causes in America in 2004, it is obvious we are not excellent at solving this problem on any level. Deaths from: Heart Disease 652,000, Cancer 553,000, and Stroke 150,000.When comparing the iatrogenic acts of modern medicine in America with the statistical numbers of public dying of any particular disease, it is evident that the American medical system is the chief cause of death and injury in the United States. And when we look at the cost of these iatrogenic deaths, the cost is in the billions.A definitive review and close reading of medical peer-review journals, and government health statistics shows that American medicine frequently causes more harm than excellent. The number of public having in-hospital, adverse drug reactions (ADR) to prescribed medicine is 2.2 million. Dr. Richard Besser, of the CDC, in 1995, said the number of unnecessary antibiotics prescribed annually for viral infections was 20 million. Dr. Besser, in 2003, now refers to tens of millions of unnecessary antibiotics. The number of unnecessary medical and surgical procedures performed annually is 7.5 million. The number of public exposed to unnecessary hospitalization annually is 8.9 million.In watch to chiropractic care helping diseases of any kind other than muscle or skinny problems, you are again cloemptely out of your league of understanding. Chiropractic care is more preventative all ears and helps all kinds of diseases that modern medicine cannot because it provides very excellent immune improvements to the body that drugs do not and in fact, most drugs hurt the body in many ways. These side effects from drugs and interactions that take place with drugs are killing public everywhere. When did a chiropractic adjustment kill someone?Your non descript, non committal, double talk is getting very ancient to most public here, except for the small group that follows you nearly vomiting the typical indoctrination.Excellent luck to you

  17. piyush says:

    anonymous 10:11:No, the doctors have just spluteaced as to why I had a heart attack but were never sure. They thought I had a coronary spasm in an artery and got a blood clot caught in it which caused the heart attack.

  18. Maison says:

    You are an inspiration! Reading what you have wtertin has inspired me already. I would be honored to take this journey with you. I too have ridden the weight loss roller coaster, in fact I’m on it now plummeting into a size and weight that I’m not happy with. It’s time to get off the ride and take control. I hope your blog gives me the tools, strength and motivation to do so. You are an inspiration! Good luck!

Comments are closed.