Volkswagen Scores Two More Winners

If you want to reach moms, show great dads.

If you want to reach dads, show great dads.

So many commercials feature the "doofus" dad.   So when I see a commercial that portrays fathers in a positive light, I notice.  So do moms and dads everywhere.

You can drive when we stop to fill up

Here's a great example of a spot that features a great dad while also demonstrating a distinct product benefit.

Nice Try Son

Here's another winner.  The Dad is the star, though he doesn't even appear in the commercial.

 

 If you want to reach moms, feature great dads.

Bravo Volkswagen. They understand how to make an emotional connection.  

 

This entry was posted in Marketing to women done well and tagged , . Bookmark the permalink.

13 Responses to Volkswagen Scores Two More Winners

  1. Possessing a healthy relationship with your significant other is one aspect, but possessing a healthy relationship with your children is the all-encompassing package. In both these videos, they show father’s being caring and nurturing, not the mother.
    Volkswagen does an exceptional job at using emotive tactics to gain credibility and targeting their market.
    Great post!

  2. Jeff says:

    Couldn’t agree with you more, Holly. Great post.
    – Jeff

  3. Possessing a healthy relationship with your significant other is one aspect, but possessing a healthy relationship with your children is the all-encompassing package. In both these videos, they show father’s being caring and nurturing, not the mother.

  4. but possessing a healthy relationship with your children is the all-encompassing package. In both these videos, they show father’s being caring and nurturing, not the mother.

  5. while manipulating my underwear, would this really be an issue?

  6. Tari Ledsome says:

    These ads are very catchy. It’s great that they are seemingly simple, but you will recognize that their viewer impact is very strong. The ads also promote having a fun father-son relationship.

  7. I agree with Ayesha. While I have a good relationship with my son, he and my husband have an even better one. It is a refreshing change to see the father be the caring adult for once and not the mother who has that perceived expectation.

  8. after finished reading your article,I got more useful information,Thanks.

  9. Silene says:

    No one has the right to tell a woman what she can and cannot do with her body. You’re inrecroct. There are laws that people can’t use drugs, that people can’t have doctor-assisted suicide, and women get in trouble for giving fetal alcohol syndrome to their fetus. If you are truly pro-choice, then we women should have these rights to do with their bodies what we choose, outside of abortion.

  10. Both teams have 15 takeaways. Colts Peyton Manning is third with a score of 105.2. New England Tom Brady is the sixth to 99.2.

  11. William says:

    Posted on Habibie,Memang saat ini dampak kriiss sangat berpengaruh sekali bagi kita untuk memasarkan produk khususnya dari amazon, namun saya tetap yakin bahwa kriiss akan segera berlalu seiring berjalannya waktu. Hal terpenting adalah kita tetap berusaha walaupun sesulit apapun karena suatu keberhasilan tidak akan terlepas dari usaha dan komitmen kita.

  12. Donna says:

    Posted on Saya tetap berminat melmebi ebook anda, meskipun masih krisis. Hitung2 untuk amal (seperti yang anda katakan dalam promosi ebook tsb) dan juga tidak ada salahnya belajar sesuatu yang sudah berhasil dilakukan.Salam kenal dari saya, sukses selalu pak habibie (semoga saya juga turut ketiban suksesnya, hehehe..)

  13. Nurdan says:

    Posted on Assalamualaikium Wr. WbSaya sangat teksrean dan termotivasi setelah melihat penampilan anda di Metro TV. Subhanallah.. ga nyangka ya , anda bisa melakukannya semua melebihi orang2 yang normal.Tetap semangat meskipun krisis melanda, saya percaya di tangan anda, semua rintangan hidup bisa terlewati. Websitenya ku add ke blogku ya? thanksWassalamualaikum Wr. Wb.

Comments are closed.