Use Blogs As A Commercial and Promotional Idea Generator

Action Alli figure in box Looking for new fun ways to promote your company or products to women?  There is a bevy of amazing, funny, insightful ideas just a mouse click away in social media.


We talked about how to use Twitter to generate commercial ideas.

Now let's look at…

 How to use blogs to generate promotional ideas

Many companies are reaching out to bloggers to help them promote their products and services.  I follow a lot of women bloggers and see which promotions seem to catch on.

Here's a brilliant example from the folks at CMT Adventure Country.  They created an action figure for Allison Worthington.  Now, the idea alone is terrific. But if you know Alli, it makes it that much funnier.

Action Alli – you, too, can have you very own action figure

In a promotional effort to promote their shows, CMT Adventure Country created a personalized action figure for blogger Allison Worthington.  Here's what Alli had to say,

It’s not everyday you get a package in the mail that has something this cool.

I have my very own action figure.

How crazy is that? She’s from the wonderful people from CMT Adventure Country as a promotion for two new shows.

Having my own action figure and all, I decided to see if I could take a break and let the super powers of Action Alli take over with the boys & my household for the afternoon.

Here’s what happened…

Alli went on to share pictures of her action figure taking over her motherhood duties.  Priceless. 

Action Alli in bulldozer

Alli's 11-year-old-son takes Action Alli for a spin

Action Alli Mac Fangirl
 Action Alli isa Mac fangirl already

Action Alli Vacuums like a pro

Action Alli vacuums like a pro! 

Blogger AND reader engagement

The comments on the blog post were even better.  Not only did Alli get into it, so did her readers. 

I think Action Alli needs to borrow some of REAL Alli’s smokin’ footwear – like those hawt boots.

Anyway – HOW FUN!!!

Imagine the photo and video opportunities of personalized action figures for moms. (Can you say "viral.")  It's a social media dream come true.  

If you're marketing to women or to moms, read their blogs.  See which promotions capture her imagination and the imagination of her readers.




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5 Responses to Use Blogs As A Commercial and Promotional Idea Generator

  1. Alli says:

    CC and the group at CampfireNYC were brilliant with this one. I’ve opened a lot of boxes, but this was the best gift ever. All the tween boys in the neighborhood think I am a rockstar now!
    Thanks for the mention, Holly!

  2. Thanks for your post.Great to hear from you again.One more interesting post from you.This is a really very important prospect i.e. Action Alli.You are order to gain a better perspective one must read blogs written by moms and women if they are the target audience.

  3. yes.. indeed for all the small business entering into the market, the start up goes with the blogs for more exposure to get maximum information on their segments.

  4. Blogging shrinks the world. It brings communication to a new level on the internet. The blog is so very popular these days that millions of people are talking to one another through their blogs right this very moment. It is a fantastic platform by which marketers are able to reach out to millions of potential buyers on the internet.

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