Tag Archives: writing for the web

Online Copywriting Seminar

I recently presented a teleseminar for shop.org on online copywriting.  Judging from the response, it’s a hot topic among Internet retailers.   They’re asking many of the same questions many marketers are asking: How can we persuade our visitors to take … Continue reading

Posted in How women use the web | Tagged , | 7 Comments

Online Copywriting

One of the most powerful persuasive forces you have when creating your online customer experience is – copy.   Women are communicators; their brains are specifically wired for verbal skills.  Women are all about relationships – you build those relationships through … Continue reading

Posted in How women use the web, Increase online conversion rates, Search engine optimization | Tagged , , | 23 Comments