Tag Archives: word of mouth

How To Gain Credibility With Your Customers

I recently wrote about the power of word of mouth, and how men trust authority while women trust common experience. Whether you're marketing to women or to men, having someone else speak on your behalf can be incredibly powerful.   Singing … Continue reading

Posted in Marketing strategy | Tagged , | 10 Comments

Word of Mouth and the Web

If she hadn’t been my sister, I would have wanted to kill her.  "It was just so amazing" she continued "Here we are in the Time Warner building with 4 stories of glass looking out over the lights of New … Continue reading

Posted in How women use the web, Marketing strategy, Word of Mouth Advertising | Tagged , , , | 6 Comments

Word of Mouth Advertising

It’s a red hot topic right now in marketing and advertising circles – “word of mouth advertis…..”   OUCH – sorry, almost dropped it.  Burning my fingers here.   It’s “word of mouth advertising.” Word of mouth advertising is a natural fit … Continue reading

Posted in Best way to get marketing data, How women use the web | Tagged , | 12 Comments