Tag Archives: word of mouth marketing

Women and Word of Mouth – Good and Bad

I attended the Women’s Internet Marketing Summit this weekend put on by the Women’s ECommerce Association International.    There was lots of great stuff, but by far the highlight was the heated discussion about ethics in blogging.   The "Harnessing the … Continue reading

Posted in How women use the web, Marketing to women done well, What Were They Thinking, Word of Mouth Advertising | Tagged , | 4 Comments

Word of Mouth and the Web

If she hadn’t been my sister, I would have wanted to kill her.  "It was just so amazing" she continued "Here we are in the Time Warner building with 4 stories of glass looking out over the lights of New … Continue reading

Posted in How women use the web, Marketing strategy, Word of Mouth Advertising | Tagged , , , | 6 Comments

Is Buzz Marketing Illegal?

Perfect timing – just as I was wondering aloud about the ethics of product placement, out comes an article about the ethics of word of mouth marketing.  The Adage headline is “Is Buzz Marketing Illegal?” As marketers more frequently look … Continue reading

Posted in Word of Mouth Advertising | Tagged , , | 12 Comments

Does Product Placement Work?

Does product placement work?   If so, why?  If not, why not? And is it ethical?  I’d really like to know the answers to these questions.  So would many advertisers.   If I see a movie character sipping Starbucks coffee – will … Continue reading

Posted in Internet Branding | Tagged , | 18 Comments

Word of Mouth – Conference Highlights

Who knew there were so many smart people in advertising?   I just got back from the WOMMA Word of Mouth vs. Advertising conference in NYC.  There was a lot of word of mouth about this word of mouth – and … Continue reading

Posted in How women use the web, Internet Branding | Tagged , , , | 10 Comments