Tag Archives: women and social media

Word Of Mouth: Men Trust Authority, Women Trust Common Experience

 I read a fascinating article by Jeff Sexton – The Asymmetry of Trust.  Jeff talks about the fact that people tend to trust negative reviews more than positive ones. As he points out:  Basically, we grant others authority in the … Continue reading

Posted in Social Media and Women | Tagged , , | 17 Comments

Use Twitter As A Commercial Idea Generator

  Moms are funny.  Seriously. I'm talking side-slapping, forehead on your desk, spit-out-your-chardonnay funny.  And they do it without even trying.  Just check out the expression on the woman on the right. Here's another thing about motherhood – real life is … Continue reading

Posted in Social Media and Women | Tagged , , | 5 Comments

An Example of How to Use Social Media to Connect with Women

Do you want to get women's attention? Do you want to build relationships with them?  Do you want to win their trust?   If so, the single most important thing you can do is……listen to them. Social media sites are amazing … Continue reading

Posted in Social Media and Women | Tagged , , | 1 Comment

BlogHer – Blogs Most Trusted Social Media

  There's no question that people are using social media to share information and opinions about products.  Facebook, Twitter, blogs – they're all full of product stories, complaints and recommendations. But do people trust what's being said in those social … Continue reading

Posted in How women use the web, Social Media and Women | Tagged , , | 3 Comments