Tag Archives: Super Bowl ads

Super Bowl Ads Target Hot New Consumer Group – Beavers

   Well….I wanted to write about how well the Super Bowl ads did in connecting with women consumers.  Unfortunately, I didn't see any ads that were targeting women.   Really.  Even Dove was promoting skin care products to men.  Ok, there was … Continue reading

Posted in What Were They Thinking | Tagged , , | 13 Comments

Super Bowl Ads Prove Not All Women Think Alike

One of the things that always makes me laugh is when advertisers think all women think alike.   Spend time with any group of women and you'll see, while we do have many similarities, we also have many differences. Case in … Continue reading

Posted in Marketing strategy | Tagged , , | 3 Comments

Super Bowl Commercials – Did They Connect With Women?

  In the ultimate commercial competition, the best Super Bowl commercial is….   Actually, it isn’t a commercial – it’s an NBC line-up promo.   LMAO –  showed men and women literally laughing their asses off  and was the only … Continue reading

Posted in Marketing strategy | Tagged , , , | 2 Comments