Tag Archives: stereotyping women in ads

Vitamin W Interviews Holly Buchanan

Recently I talked with Amy-Willard Cross about the problems with stereotyping women in advertisements.   We discussed The Buchanan Test and why so few commercials can pass this simple test for stereotyping women in your ads. "While the advertisements of … Continue reading

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The Buchanan Test – Are You Stereotyping Women In Your Ads?

 Are you stereotyping women in your ads?  Can your ads pass The Buchanan Test?  (The Buchanan Test was inspired by The Bechdel Test which deals with stereotyping of women in movies.) Look at your most recent ads targeting women (or … Continue reading

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