Tag Archives: sony bravia

Sony Bravia – Marketing to Women?

Sony has some interesting ideas when it comes to marketing their Sony Bravia flat screen TV to women.    They have focused on the one thing that really matters to women when buying a TV – shoes. Yup, that’s right … Continue reading

Posted in Marketing strategy, Stereotypes of women in the media, What Were They Thinking | Tagged , | 24 Comments

Sony TV Targeted at Women

The best thing about writing a blog about marketing to women online is the never ending amount of material worth commenting on (or laughing at when appropriate).  This time it’s electronic powerhouse Sony.   I’m once again in the awkward position … Continue reading

Posted in How women use the web, What Were They Thinking | Tagged , , , | 42 Comments