Tag Archives: soccer moms

Insight Into How Moms Think

What do moms think?   Seriously.  What goes on in their heads?   I have read studies upon studies about moms.   I’ve learned about Soccer Moms, Super Moms, Security Moms, Hot Moms, Alpha Moms, Beta Moms, Helicopter Moms. Marketers are desperate to … Continue reading

Posted in Marketing strategy | Tagged , , | 2 Comments

Soccer Moms with Tattoos

It was quite a sight – dozens of girls the oldest being maybe 16, the youngest 6 – all lined up chatting, laughing, anxiously awaiting their turn – to get a tattoo.  Now, granted, it was a theme park and … Continue reading

Posted in How women use the web, Internet Branding, Marketing strategy | Tagged , , , | 51 Comments

Soccer Moms Don’t Exist

Soccer Moms Don’t Exist.   That’s my title and I’m sticking to it, though I really can’t quite pull off that argument.  You see, there are traits of soccer moms that DO exist.   There are mothers, there are mothers who drive … Continue reading

Posted in Stereotypes of women in the media | Tagged , , | 32 Comments