Tag Archives: soccer mom myth

Soccer Mom Myth Inteview

Thanks to the fabulous Janice (and Susan) at 5 Minutes for Mom for interviewing me about The Soccer Mom Myth and how brands and mom bloggers can come together to promote products. Just say no to stereotypes!    And be sure to check … Continue reading

Posted in Stereotypes of women in the media | Tagged , | 2 Comments

Insight Into How Moms Think

What do moms think?   Seriously.  What goes on in their heads?   I have read studies upon studies about moms.   I’ve learned about Soccer Moms, Super Moms, Security Moms, Hot Moms, Alpha Moms, Beta Moms, Helicopter Moms. Marketers are desperate to … Continue reading

Posted in Marketing strategy | Tagged , , | 2 Comments