Tag Archives: selling financial services to women

Why We Need More Women in Finance

I do a lot of work with the financial industry. Smart companies get that they need to do a better job of selling to women.  But it's also important to have women on your management and leadership teams.  It's not … Continue reading

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Women and Finance Survey with Vibrant Nation

How do boomer women feel about finances and the financial services industry? That's what I set out to find along with my research partner VibrantNation.com, the leading online community for women 50 plus.  The results were surprising and insightful. The … Continue reading

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Selling Financial Services to Women – American General

  When you think of products designed for women, you tend to think of razors, or minivans, or skin creams.  But what about financial products designed for women.  Sound like a crazy idea?   It didn't sound so crazy to American General … Continue reading

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Selling Financial Services to Women Series

  It's rare that an opportunity of this size comes along, but here it is, staring us in the face. There is a stupid amount of money to be made in the financial services industry, not by creating crazy new products … Continue reading

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Are You Driving Away Female Consumers With Your Messaging?

 The following are true incidents… A woman and her husband walk into a car dealership. The salesman spends all his time talking to the husband. At one point he suggests the woman go into the showroom to, "pick out her … Continue reading

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Are Women Indecisive?

   I do a lot of work with the financial industry, training people to do a better job of selling to women.   One complaint that I hear often is, "women can't make up their mind," "women are too slow to make … Continue reading

Posted in Differences Between Men and Women, selling financial services to women | Tagged , | 15 Comments