Tag Archives: personas

Best Buy Personas

Hurray! Another company who gets it. Best Buy is using personas to redesign their stores. And they have more than one persona. Another Hooooyaaaah. They have Buzz (the young tech enthusiast), Barry (the wealthy professional man), Ray (the family man) … Continue reading

Posted in Persona development, Stereotypes of women in the media | Tagged , , , | 44 Comments