Tag Archives: Marketing to women

The “She’s Just Not That Into You” Marketing Phenomena

Just because you can do something, doesn't mean you should. This is an important thought to keep in mind as companies start to tap into the power of Web 2.0 and social media   Yes, brands are now able to create … Continue reading

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How To Use Social Media to Market to Women – Part `1

I have been to the mountain, and I have seen the future.  And it's pretty frigging amazing. If you were at the Mom 2.0 Summit, you, too, saw the future of marketing to women, or I should say marketing with women. … Continue reading

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Marketing to Women Through Contests

MasterCard has the right idea when it comes to creating a contest women will love.  In their holiday promotion, they promoted a contest where you can win two identical gifts – one to keep, one to give away. Here's why … Continue reading

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Is Marketing to Women Dead?

It was a bad moment.  My friend Brian sent me a link to a post entitled "The Death of Marketing to Women?" I had a flash of my entire career going – Poof!  What would I do?  How would I … Continue reading

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I’m Back

Greetings marketing to women aficionados. I’m super pleased to announce that I’ll be back blogging on Marketing to Women Online.    You’ll notice a must needed face-lift.  (Hey, even blogs need a little work here and there) Get ready for … Continue reading

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New Blog, New Book

For those of you who are wondering where I’ve gone, I have a new blog – www.grokdotcom.com/women.   From now on, that’s where you’ll find me. I also have a new book coming out with my good pal and fellow marketing … Continue reading

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Flip It – Girls Fight Back Against Bad Ads

Poor Heidi. For months I’ve been squirming like a 3-year-old… "Can I talk about it yet?" "Can I talk about it yet?" "Can I talk about it yet?" She finally gave me the OK.    What have I been so … Continue reading

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Going Green – Can Little Old Me Really Make A Difference?

I’m all for the whole "green" movement.  I love nature and the environment.  I love supporting companies who really care about these things.  I love everything the whole movement stands for.    But at the end of the day – … Continue reading

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Does Revlon Have Its Head In The Sand

So often I see companies try to save mediocre products with stellar marketing.   How sad is it to see a really awesome product with less than stellar marketing or company backing.    Revlon’s Vital Radiance was just such a product.  … Continue reading

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Websites for Women – Common Mistakes Part 3

I was talking with Jean at All Moms Go To Heaven, our guinea pig site, er….our test subject, and she has seen a definite increase in activity on her site.   By fixing her home page, and and making the suggested … Continue reading

Posted in How women use the web, Marketing strategy, Marketing to women done well | Tagged , , | 7 Comments