Tag Archives: Marketing to women

What You Can Learn About Marketing to Women From The Golden Globes

Ok, I just gotta say it – to Tina Fey and Amy Poehler – WOOOOOOOT! I am not one to sit through a whole awards show, but I did not want to miss a minute of the Golden Globe Awards … Continue reading

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Positive Marketing to Women – Nike Voices

So much of today's marketing to women is negative.  By negative, I mean it prays on women's insecurities.  It's all about being prettier, thinner, younger, sexier, a  better homemaker, a better mother.   Add to that a barrage of media that … Continue reading

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How Banks Can Win By Marketing To Women

There are three key things banks need to do to be successful: Attract new customers Get more business from their existing customers Retain their customers When I work with bank clients, these are the three success metrics we usually focus … Continue reading

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Best Marketing To Women Campaigns of 2010

Who kicked serious booty this year with their marketing to women campaigns?  I'm happy to report I've seen more positive and effecitve marketing to women efforts this year than I have in the past.  From TV commercials, to social media campaigns, … Continue reading

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NBCU’s Power of the Purse Breakfast

  There's just something about being in a big room full of smart, talented, successful women.  The energy just kind of bounces off the walls.  That's why I jumped on an invitation to NBCU's "Power of the Purse" Breakfast.  (Ok, … Continue reading

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Women Respond to Real Images in Marketing

I want to talk about stock photography.  We all use it – I do as well.  Some of it is quite good. But some of it is…..how do I put this politely….so obviously fake it is ineffective.  One of my … Continue reading

Posted in Stereotypes of women in the media | Tagged , , | 4 Comments

Kimpton Knows How to Market to Women

Kimpton Hotels knows how to market to women. Their Women In Touch program is a real winner.  The folks at Kimpton are smart.  They know it takes more than upscale bath products or comfortable beds to lure women to their hotels.    The … Continue reading

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Are You Driving Away Female Consumers With Your Messaging?

 The following are true incidents… A woman and her husband walk into a car dealership. The salesman spends all his time talking to the husband. At one point he suggests the woman go into the showroom to, "pick out her … Continue reading

Posted in Marketing strategy, selling financial services to women | Tagged , , | 7 Comments

Women Notice Details In Your Ads

I've noticed the new TV ads for Ford featuring Dirty Jobs host Mike Rowe.   For some reason, he sounds almost…..well…..credible. Is it the delivery of his lines?   Could it be his hand movements that made him seem more believable?   After … Continue reading

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Marketing To Women Using Women’s Diaries

Bridget Jones Diary, Secret Diary of a Call Girl, Diary of Anne Frank, the Princess Diaries, The Nanny Diaries….look at the most successful books, films and TV shows aimed at women and you'll see "diary" all over the place. What … Continue reading

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