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Tag Archives: marketing to women online
Marketing to Women Online – Content-Rich Sites vs. Social Media
A new study finds finds that content-rich sites, not social networks, are the hot ticket for brands marketing to women Connectonomics, a newly-released research study from Yahoo! and the brand development and marketing insight consultancy, Added Value, details women’s needs … Continue reading
Posted in Digital Marketing
Tagged connectonomics research study, marketing to women online
10 Comments
Marketing to Women Online – Middle Sister Wines Case Study
Women, websites and wine are three of my favorite subjects. So when I met Susan Lombardi at a recent conference and found out she was working on a website for a new wine company targeting women, I sat my butt … Continue reading
Posted in How women use the web
Tagged marketing to women online, middle sisters wine website
13 Comments
Audible.com Gets Marketing to Women Online
Want to see an example of effective marketing to women online? Here's one from Audible.com. I gotta tell you. I heart Audible.com. It's a great place to instantly download audio books at a fraction of the price of pre-packaged audio books … Continue reading
Posted in Marketing to women done well
Tagged marketing to women online
Comments Off on Audible.com Gets Marketing to Women Online
Partybeans.com – A Website Designed For Women
I'm always on the lookout for websites that work especially well for women. I use a set of criteria to rate websites based on research on how women use the Internet and shop online. Partybeans.com does a great job. Here are … Continue reading
How To Use Social Media To Market to Women – Part 2
One of the most powerful lessons I learned at the Mom 2.0 Summit (other than I need to learn to drink caffeine again to keep up with those crazy ass moms) is how to blend brands and social media … Continue reading
I’m Back
Greetings marketing to women aficionados. I’m super pleased to announce that I’ll be back blogging on Marketing to Women Online. You’ll notice a must needed face-lift. (Hey, even blogs need a little work here and there) Get ready for … Continue reading
Posted in Uncategorized
Tagged Holly Buchanan blog, Marketing to women, marketing to women online
1 Comment
New Blog, New Book
For those of you who are wondering where I’ve gone, I have a new blog – www.grokdotcom.com/women. From now on, that’s where you’ll find me. I also have a new book coming out with my good pal and fellow marketing … Continue reading
Posted in Uncategorized
Tagged Marketing to women, marketing to women online, The Soccer Mom Myth
21 Comments
Websites for Women – Common Mistakes Part 3
I was talking with Jean at All Moms Go To Heaven, our guinea pig site, er….our test subject, and she has seen a definite increase in activity on her site. By fixing her home page, and and making the suggested … Continue reading
Why Do Women Ask So Many Questions?
My God I’m annoying. I really am. Sometimes I just want to ask what is the matter with me? Until I really grasp something, until I know and fully understand everything, until every last one of my questions is answered, … Continue reading
Posted in Marketing to women done well
Tagged marketing to women online, women's questions
13 Comments