Tag Archives: marketing to women online

Marketing to Women Online – Content-Rich Sites vs. Social Media

A new study finds finds that content-rich sites, not social networks, are the hot ticket for brands marketing to women Connectonomics, a newly-released research study from Yahoo! and the brand development and marketing insight consultancy, Added Value, details women’s needs … Continue reading

Posted in Digital Marketing | Tagged , | 10 Comments

Marketing to Women Online – Middle Sister Wines Case Study

 Women, websites and wine are three of my favorite subjects.  So when I met Susan Lombardi at a recent conference and found out she was working on a website for a new wine company targeting women, I sat my butt … Continue reading

Posted in How women use the web | Tagged , | 13 Comments

Audible.com Gets Marketing to Women Online

Want to see an example of effective marketing to women online?  Here's one from Audible.com.  I gotta tell you.  I heart Audible.com.   It's a great place to instantly download audio books at a fraction of the price of pre-packaged audio books … Continue reading

Posted in Marketing to women done well | Tagged | Comments Off on Audible.com Gets Marketing to Women Online

Partybeans.com – A Website Designed For Women

I'm always on the lookout for websites that work especially well for women.  I use a set of criteria to rate websites based on research on how women use the Internet and shop online. Partybeans.com does a great job.  Here are … Continue reading

Posted in How women use the web, Marketing to women done well, website design for women | Tagged , , | 4 Comments

How To Use Social Media To Market to Women – Part 2

   One of the most powerful lessons I learned at the Mom 2.0 Summit (other than I need to learn to drink caffeine again to keep up with those crazy ass moms) is how to blend brands and social media … Continue reading

Posted in Internet Branding, Marketing strategy, Marketing to women done well | Tagged , , | 8 Comments

I’m Back

Greetings marketing to women aficionados. I’m super pleased to announce that I’ll be back blogging on Marketing to Women Online.    You’ll notice a must needed face-lift.  (Hey, even blogs need a little work here and there) Get ready for … Continue reading

Posted in Uncategorized | Tagged , , | 1 Comment

New Blog, New Book

For those of you who are wondering where I’ve gone, I have a new blog – www.grokdotcom.com/women.   From now on, that’s where you’ll find me. I also have a new book coming out with my good pal and fellow marketing … Continue reading

Posted in Uncategorized | Tagged , , | 21 Comments

Websites for Women – Common Mistakes Part 3

I was talking with Jean at All Moms Go To Heaven, our guinea pig site, er….our test subject, and she has seen a definite increase in activity on her site.   By fixing her home page, and and making the suggested … Continue reading

Posted in How women use the web, Marketing strategy, Marketing to women done well | Tagged , , | 7 Comments

Why Do Women Ask So Many Questions?

My God I’m annoying.  I really am.  Sometimes I just want to ask what is the matter with me?   Until I really grasp something, until I know and fully understand everything, until every last one of my questions is answered, … Continue reading

Posted in Marketing to women done well | Tagged , | 13 Comments

Online Ad Placement

I just ran across the news story about the New York Post Online running an ad for a dating service right next to the story of the sexual assault and murder of graduate student Imette St. Guillen.  The ad featured … Continue reading

Posted in How women use the web, Marketing strategy, What Were They Thinking | Tagged , | 9 Comments