Tag Archives: marketing to women images

How Images Increase Sales to Women

I have a new favorite website.  It's Anne Holland's Which Test Won.  Every week the site features an A/B conversion test and you guess which version won.  Once you've voted, you can see how other folks voted, then see the actual … Continue reading

Posted in Marketing to women done well | Tagged , , | 2 Comments

The Importance of Images When Marketing to Women

I had an interesting discussion with a client about an image on her website.   I felt the image did not fit with the "brand" of her company.   It was a close up of a naked woman’s lower face and shoulders.  … Continue reading

Posted in Marketing strategy | Tagged , | 14 Comments