Tag Archives: marketing to women books

What She’s Not Telling You – Book Review

For anyone who has ever done market research for a new product or campaign that women said they liked, only to have that product or campaign fail miserably – this book is for you. What She's Not Telling You – … Continue reading

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Women Want More Book Review

   Welcome to book review week.  For those who do not know, I have a confession:  I am a book-a-holic.  Seriously. If you visited my home or office you would notice one thing – piles of books everywhere.  I usually have … Continue reading

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Marketing to Women Book Review – Why She Buys

 "Gender is the most powerful determinant of how a person views the world and everything in it.  It's more powerful than age, income, race, or geography." That's the main premise behind Bridget Brennan's new book Why She Buys:  The New … Continue reading

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Re-Render The Gender – Book Review

I just finished Re-Render The Gender – Why the vast majority of advertising is not connecting with women – and what we can do about it.  First, let's go ahead and deal with the elephant in the room. The author, Thomas … Continue reading

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