Tag Archives: marketing to moms

Marketing To Moms – Lose The Stereotypes

I'm sure every mom has been in this situation.  You wake up one day, look around and ask, "Can these really be my children?"  I know my mom's definitely been there. So, Happy Mother's Day to all the moms out … Continue reading

Posted in Stereotypes of women in the media | Tagged , | 2 Comments

Marketing to Moms – Using Dads

I was at the Easter parade on Sunday, watching the crowd when a scene caught my attention.   No, it wasn't the three Great Danes in the Easter outfits, complete with flowered hats and pink doggie shoes.  (SO sorry I didn't … Continue reading

Posted in Marketing to women done well | Tagged , | 2 Comments

Who Is Today’s Mom and How Do You Market To Her?

Who is today's mom?  Marketers everywhere want to connect with her.  But how do they create messages that are truly relevant?  How do they go beyond stereotypes to gain a better understanding of who she really is and why she … Continue reading

Posted in Shameless Promotion | Tagged , | 1 Comment