Tag Archives: marketing technology to women

Three Things Women Can’t Live Without

New research by Women of NBCU found that the three things women could not live without for one month are: The Internet Showers Sleep Women's Tech Usage Expands Results from the Women of NBCU research show women are relying more … Continue reading

Posted in Stereotypes of women in the media | Tagged , , | 3 Comments

Marketing Video Games to Women – Kinect

It's not often I find a technology product that scores an "A" in marketing to women, but Kinect makes the grade. Here's why Kinect does a superb job of marketing video games to women. How Kinect is marketing to women … Continue reading

Posted in Marketing to women done well | Tagged , , | 15 Comments

Kindle and Tech Companies Among Women’s Favorite Brands

 What brands do women love?  It's no suprise to me that tech companies are topping the list accrding to the Women at NBCU Brand Power Index. Women at NBCU, NBC Universal’s female-targeted ad sales, marketing and research initiative, unveiled the … Continue reading

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Best Mother’s Day Commercial from Best Buy

Kelley Styring at InsightFarm did a research project about what's in people's cars.  She found that women have more momentos (in their car and other places) to remind them of "what's important in life."   I was reminded of that presentation recently when … Continue reading

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Oxygen Study on Women and Technology

Marketing technology to women – It’s a hot topic.  But what exactly is "technology"?  What falls into that category?  I took a look at my own life to see what "technology" I use on a regular basis. Cell phones – … Continue reading

Posted in Marketing to women done well | Tagged , | 6 Comments

Logitech – Marketing Technology to Women

Ohmigod – a technology company – with a marketing campaign squarely targeting women – and without stereotypes.   You could have knocked me over with a sledgehammer.  While there are plenty of poorly designed marketing campaigns to pick on – every … Continue reading

Posted in How women use the web, Stereotypes of women in the media | Tagged , , , | 9 Comments