Tag Archives: how women shop online

Why Online Shipping Costs Are Driving Women Away

It's a common scenario - she comes to your site, finds what she wants, adds it to her cart, and sometime during checkout she sees what she considers to be an unrealistic and unfair shipping cost.  She bails. From the anecdotal … Continue reading

Posted in How women use the web | Tagged , , , | 9 Comments

How Women Shop Online Part 2

Ok – I know I’ve been somewhat of a cranky-pants lately – so today I’m going to be effusive and gushing and showering in praise.  Yeah right. But I do have some good things to say about an interesting article … Continue reading

Posted in How women use the web | Tagged | 14 Comments

Why Women Shop Online

Do women shop the same way online as they shop offline?  Do they have the same needs, questions, buying process?  Is what’s most important to them offline also what’s most important to them online? Not all women love to shop.  … Continue reading

Posted in How women use the web, Marketing to women done well, Stereotypes of women in the media | Tagged | 14 Comments