Tag Archives: creating personas

Marketing to Women – Everything Counts

It was such a strange sight it made me literally stop in my tracks.   Was it an elephant in a downtown subway?  A three-year old flying an airplane?  Paris Hilton doing something useful besides just sucking up oxygen?  No – … Continue reading

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Persona Insights

One of the biggest problems in marketing to women is overcoming stereotypes.  One of the best ways to get past stereotypes is to create personas.    Personas let you see how your customers approach the buying process in different ways.  … Continue reading

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Creating Personas and Writing For Personas

I’m sitting on a stark metal folding chair.  There’s a sole bright light bulb glaring overhead.   Out of the shadows walks a man in an Armani suit and $400 sunglasses.  He stares at me.  “Ok – I’ve just about lost … Continue reading

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