Tag Archives: Best Buy

Best Mother’s Day Commercial from Best Buy

Kelley Styring at InsightFarm did a research project about what's in people's cars.  She found that women have more momentos (in their car and other places) to remind them of "what's important in life."   I was reminded of that presentation recently when … Continue reading

Posted in Marketing to women done well | Tagged , , | 6 Comments

Best Buy’s “JIll” Goes to the Web

Best Buy is having great success using personas to redesign their stores. Let’s see how they do with using personas to design their website. (At Future Now this is one of the most important parts of our Persuasion Architecture process).  In my … Continue reading

Posted in How women use the web | Tagged , , , | 16 Comments