Tag Archives: Best Buy Jill

Best Buy’s “JIll” Goes to the Web

Best Buy is having great success using personas to redesign their stores. Let’s see how they do with using personas to design their website. (At Future Now this is one of the most important parts of our Persuasion Architecture process).  In my … Continue reading

Posted in How women use the web | Tagged , , , | 16 Comments

Best Buy Personas

Hurray! Another company who gets it. Best Buy is using personas to redesign their stores. And they have more than one persona. Another Hooooyaaaah. They have Buzz (the young tech enthusiast), Barry (the wealthy professional man), Ray (the family man) … Continue reading

Posted in Persona development, Stereotypes of women in the media | Tagged , , , | 44 Comments