It was one of those conversations you really don’t want to have with an airport security guard.
SG: Ma’am, what’s this?
Holly: It’s a wand.
SG: A what?
Holly: A wand.
SG: LIke for kids?
Holly: Actually…..it’s mine.
SG: (deadpan) It’s yours.
Holly: Yes. I’m a fairy godmother.
I was totally serious, but I could see the security guard thought I was yanking his chain. So, i decided to just shut up, retrieve my shoes, belt, watch, and, yes, wand, and scamper away to redress myself.
It’s always tough when you have to re-enter reality after a great conference. This past weekend I was a speaker at the Startup Princess retreat. What an amazing weekend. Kelly Anderson treated all of us so well, including providing, you guessed it, special wands for all of the fairy godmother speakers.
Even though marketing to women online is my specialty, I still learned so much from the incredible line- up of speakers. If you weren’t there, keep reading and I’ll share some of what I learned.
Barbara Jones on Word of Mouth Marketing
One2One Network has developed a national network of socially-connected women who actively promote products and services they believe in using an authentic one-to-one approach.
One of the things I love most about Barbara and her company is that she is truly authentic. This is so important in word of mouth marketing. Women value their relationships. When they recommend a product, their reputation is on the line. With Barbara’s campaigns, her network can say as much or as little as they want about the products. There’s no spin.
If you are a company or brand who wants to reach socially-connected women – talk to Barbara Jones.
Janet Meiners on SEO Press Releases
Janet Meiners writes the popular blog NewspaperGirl. She gave some great tips on how to write search engine optimized press releases to get online PR for your company and products. Be sure to visit her blog for specific tips on how to get online PR.
One quick tip here – use PRWeb and submit your press release at the $200 level. Janet tested out which level is the most effective and found the $200 level will get you the best bang for the buck.
Gwen Bell on Twitter
Gwen gave us some great tips on using Twitter.
Just jump in and start. The more you use it, the more you’ll get it.
If you’re providing a link in your tweet (I’m still trying to get my Twitter conjugation right) go to tr.im and you can reduce the number of characters in your url.
Twitter is a great way to get more traffic to your blog. People find you on Twitter and start following your blog.
Use the immediacy of Twitter with Tweet ups. If you’re going for coffee at the local Starbucks, tweet about it and ask folks to join you. This worked great for a Salt Lake City meeting of Startup Princess attendees and other twitters.
You don’t have to follow every tweet. Twitter is like a river – you step in for a while, and then you can step back out.
This is a really great way to think about it, since so many of us feel overwhelmed by the sheer amount of tweets. I wish I had more great tips from Gwen, but I wasn’t able to get to her private workshop at the end of the day – so be sure to read her blog for more great advice on Twitter.
Gabrielle Blair on Blogs and other Social Media
You probably know Gabrielle from her popular Design Mom blog. I have to tell you, I am so jealous of her blog. It looks so professional and clean. I’m now feeling the itch to redesign my blog again.
One of the big questions for Gabrielle was – how do you monetize your blog. Gabrielle told her story of how she went years before she even considered adding advertising to her blog. But she found that it really didn’t affect her readership. She is a part of Martha Stewarts ad network and speaks highly of it.
Another great piece of advice from Gabrielle was – plan for success. Even if you think you’re starting off as just a small blog, expect that it’s going to grow into something successful.
She told the story of Kirtsy – I describe Kirtsy as kind of a woman’s version of Digg. (though men are always welcome as well)
kirtsy is a social media platform of pure goodness. A plaza for the peachy. A portal to the pretty. A place to find cool things. To read smart scoop. To connect with fab ideas, exceptional people, useful information, excellent products. All of it. And more.
kirtsy is just like that friend who always finds the best stuff. Only better.
When the founders of Kirtsy first started out, they had another name – Skirt – but ended up in a copyright battle with a much larger company. So be very careful about the name you choose for your blog or company – Google it and see who else may have rights to certain urls.
The best piece of advice from Gabrielle was to tap into the power of your network of readers. When they changed the name of Kirtsy, they let their audience help choose the name.
I could go on and on, but I’ll stop here. All I can tell you is, the next time you get a chance to go to a Startup Princess retreat, drop everything and go.