Recession Pricing that Attracts Women

This weekend I attended an artist studio tour.   Last year, the price for a ticket was $50.   The organizers were worried that $50 might feel too high to today's budget conscious art lovers.   So they made a brilliant move.

They changed the pricing from $50 (per individual ticket) to $60 for two tickets.  

Compared to last year, that's actually a nice savings per ticket.  And by making folks buy them in sets of two- they probably increased the number of tickets sold.  

This pricing strategy is especially smart for women.  Women love to do stuff in pairs!  They can bring along a hubby or boyfriend, or they can grab their best girlfriend, or even mom to share the experience.

What pricing strategies are working for you right now?

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