Seems everyone today wants to advertise to moms. But how do you get the attention of and connect with the most busy people on the planet?
A lot of marketers I've talked with feel the answer may lie in social media, especially Facebook.
Kevin Burke and Lisa Finn at Lucid Marketing did a survey to find out how moms feel about advertisers on Facebook.
The study looked at how moms use Facebook as well as delving into how they feel about various forms of marketing on the site. It also asked for direct feedback on how marketers should connect with them through the site.
Moms are receptive to advertising on Facebook when it follows their rules
Although moms' primary motivation for being on Facebook is social connection, they are receptive to marketing on the site, as long as it's done in a non-intrusive way and offers them real value.
Three-quarters of moms are fans of at least one company on Facebook, and parenting-specific sites are moms' top picks. To win with moms on Facebook, marketers should:
- Develop interactive promotions and ask for mom's opinions
- Offer coupons, exclusive offers or discounts for fans, and "share with a friend" promotions
- Be careful not to bombard moms with updates or ads, or to make unrealistic-sounding offers
Lucid Marketing's Moms on Facebook Survey was conducted online in July 2009. The report includes behavioral and attitudinal data and open-ended feedback on marketing techniques, as well as a marketing playbook for reaching moms on Facebook.
To purchase the full report – $249 USD – go to momreports.com.