What brands do women love? It's no suprise to me that tech companies are topping the list accrding to the Women at NBCU Brand Power Index.
Women at NBCU, NBC Universal’s female-targeted ad sales, marketing and research initiative, unveiled the October results for its new monthly brand index, the most comprehensive marketplace measure of the brands most important to women. The data underscores that technology is a hot topic among women, with seven technology brands making the top 25, including Verizon, AT&T, iPhone, Microsoft, Sprint, Samsung and Droid.
For the month of September, the following consumer brands made the top 25:
1) Walmart 2) Target 3) Verizon 4) eBay 5) Coca-Cola 6) Ford 7) AT&T 8) iPhone 9) Pepsi 10) iPod 11) McDonald’s 12) Honda 13) Bank of America 14) Toyota 15) Comcast 16) Sprint 17) Netflix 18) Sears 19) Microsoft 20) Tylenol 21) Samsung 22) Amazon.com 23) Dodge 24) Kohl’s 25) Droid
Just in time for the holiday season, Amazon’s Kindle was the biggest month-to-month mover on the index, catapulting 216 spots from #386 to #170.
I've been a long time fan of Kindle advertising. I noticed way back when it first came out that Amazon had ads featuring women's hands. You may think this is a small thing, but women notice these details, especially since ads usually feature a man's hands holding the gadget.
Amazon's TV spot also features a woman using Kindle.
Smart tech companies are marketing technology to women.
Read more about the Women at NBCU Brand Power Index.