Kimpton Hotels knows how to market to women.
Their Women In Touch program is a real winner. The folks at Kimpton are smart. They know it takes more than upscale bath products or comfortable beds to lure women to their hotels.
The Women In Touch program promotes things women like:
- Healthy snacks in the room's honor bar
- Large bathroom counters with plenty of room to spread out
- Hosted wine receptions in the evening (my personal favorite)
- Causes that women business travelers can appreciate
Kimpton and Dress For Success
One of those causes is Dress For Success. I LOVE this program.
Dress for Success is an international not-for-profit organization that assists economically-challenged women as they transition from unemployment to self-sufficiency. The process starts with the donation of one suit. DFS then follows up with ongoing support, skill-building and career development.
Here's a brilliant example of marketing to women:
When you ask for the Dress For Success Rate, Kimpton donates $10 to the organization AND you get a 10% discount off the best available rate. It's a total win/win.
With all the hotel choices women have, many with comparable prices, this is the kind of thing that will make her choose you over your competition.