Increaseyourchances.org is a website targeting couples with infertility issues. It features a man dressed up as a bee and a woman dressed up as a bird facing infertility issues.
No, I am not making this up.
At best, they are trying to lighten up a heart-breaking issue.
At worst, they are using a stupid joke to try to connect with couples devastated by their inability to conceive a child.
I haven't faced this issue myself, but I've talked with many of the infertility bloggers as well as close personal friends struggling with infertility. It is a long, awful, expensive, gut-wrenching experience.
If a group wanted to create a viral, important, educational website, there are SO many amazing things they could do. There is so much emotion and passion connected with this issue.
And I'm not saying you can't use humor. I have heard many funny yet heart-warming stories from couples going through this often demanding process to get pregnant. But the stories are real, and they have depth. Again, there's so much you could do with this subject.
But instead, this site gives us two people dressed up in stupid costumes with a theme based on this piece of advertising drivel:
"Birds and Bees can't always make babies."
Really? I mean…..Really??
Is a bad visual gag the best you could come up with? Have you confused your audience with those who buy fast-food chicken sandwiches?
Yes, some of the videos do try to get at real issues, like the sorrow, pain and sometimes anger upon learning that someone else is pregnant. But how can you take the woman's pain seriously when she's covered in blue feathers?
As one woman said on Twitter, "Yikes. This has the-next-Motrin-mommies-debacle written all over it."
What do you think?