Infertility Site Leaves Me Almost Speechless

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I'm at a loss for words. is a website targeting couples with infertility issues.  It features a man dressed up as a bee and a woman dressed up as a bird  facing infertility issues.

No, I am not making this up. 

At best, they are trying to lighten up a heart-breaking issue.  

At worst, they are using a stupid joke to try to connect with couples devastated by their inability to conceive a child.

I haven't faced this issue myself, but I've talked with many of the infertility bloggers as well as close personal friends struggling with infertility.   It is a long, awful, expensive, gut-wrenching experience.  

If a group wanted to create a viral, important, educational website, there are SO many amazing things they could do.  There is so much emotion and passion connected with this issue. 

And I'm not saying you can't use humor.  I have heard many funny yet heart-warming stories from couples going through this often demanding process to get pregnant.  But the stories are real, and they have depth.  Again, there's so much you could do with this subject.

But instead, this site gives us two people dressed up in stupid costumes with a theme based on this piece of advertising drivel:

"Birds and Bees can't always make babies."

Really?   I mean…..Really??

Is a bad visual gag the best you could come up with?  Have you confused your audience with those who buy fast-food chicken sandwiches?

Yes, some of the videos do try to get at real issues, like the sorrow, pain and sometimes anger upon learning that someone else is pregnant.  But how can you take the woman's pain seriously when she's covered in blue feathers?

As one woman said on Twitter, "Yikes. This has the-next-Motrin-mommies-debacle written all over it."

What do you think?  

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15 Responses to Infertility Site Leaves Me Almost Speechless

  1. Kat Gordon says:

    Very, very, very short-sighted creative choice. The stress of a couple going through infertility has been demonstrated to be equal to that of someone facing a cancer diagnosis. Can you imagine showing a breast cancer patient dressed up as a chick?

  2. Sara says:

    I love it, “Really? I mean…..Really??”
    The first thought that crosses my mind is what a waste such high def video and an obvious investment in website design! It is quite unbelievable to bring awkward, slightly sarcastic humor into the picture…
    Thanks for sharing.

  3. While it’s probably one step above hand puppets, the target market could be those just beginning the search for answers. Having been in a couple who experienced this issue, it’s difficult to accept that this is happening to you – so I assume they are trying to defuse that emotion. But, I can also say you turn to the internet for answers and community. Real people who could share experience and emotion might provide relief that there is hope – and better answer the question how do I get started? It’s also confusing about what this site is supposed to be for the user – entertainment or information? I would be interested to see how it produces for them. Thanks Holly for sharing.

  4. “The birds and the bees” was never about going outside your species! The inference of cross-species sex just emphasizes the complete lack of understanding these people have about dealing with the issues of infertility.

  5. Free Movies says:

    Very very good article !! I love it. I felt very good and stress free after reading this article. I will also forward this article to my friends also.

  6. Mairi Campbell says:

    This just shows you how much EMD Serono, the pharmaceutical company who created the video and the ‘information’ website that the video directs you to, understands and empathizes with their customers. There must be an award for most offensive ad. I suggest nominating Serono–and their ad company.

  7. Infertility says:

    If they could actually help people it would be okay, but its still an insensitive way to approach the issue. I doubt that they can actually fix anyones infertility problems though 🙁
    Another cheap advertising tactic paid for by a sleazy drug company promoted by 20 somethings who know nothing about infertility.

  8. Tiens says:

    The idea is great but falls short of solving the problem which is more serious.Anyway natural health products can always help.

  9. Alice says:

    More and more adverts now try to be clever and entertaining and miss the point. Watch an ad break on television and see how many of he products you feel compelled to rush out and buy, that’s if you can even figure what they’re advertising.

  10. Latin Women says:

    Agreed. The crime is that anybody can put whatever they want in the Webosphere no matter how insensitive.

  11. shane says:

    i agree aswell they should focus more on helping than making money…..

  12. They should focus more on helping the cause rather than this, they could offend someone …

  13. Janet says:

    Apples Fresh, raw apples are best, thugoh you could find some relief from applesauce, as well. I recommend eating both skin and flesh, but in this matter the flesh is the more important part. Select an apple that doesn’t have a lot of sourness to it, as the acids could be detrimental.Crackers Despite my ban on eating things that crumble in bed, the saltines my mother suggested actually did help. Eat them prior to you sit up, as for some reason the motion of that procedure can make your stomach roll even much more. The crackers will absorb stomach acid and might boost sugar levels.

  14. Olander9e says:

    How time flies! It’s being august now. It’s the time for all your guys to go to beach in your hot bikini to enjoy yourself with your family, to go to some suburbs to picnic with your friends.what

  15. Olander8m says:

    How time flies! It’s being august now. It’s the time for all your guys to go to beach in your hot bikini to enjoy yourself with your family, to go to some suburbs to picnic with your friends.what

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