Graphics – Where Are You Directing Your Visitors’ Eyes

In another interesting test from Which Test Won a company tested two graphics with very minor differences.   Look at Version A then Version B and guess which one got a 26% lift in free trial sign-ups.

Version A

Which test one image eye track test A

Version B

Which test won image eye track B

Which did you guess? 

If you guessed Version B you would be correct.  Many of the commenters felt the reason B outperformed A was due to eye-tracking issues.  The downward facing arrows lead the eye to the call to action "Download Now Free" button.

Go on over to Which Test Won to learn more about the test and the results. 

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20 Responses to Graphics – Where Are You Directing Your Visitors’ Eyes

  1. Kathy Jones says:

    There really is something to email marketing. Even how you place graphics matters. This example is amazing.

  2. Woah, that’s kinda confusing! It’s kinda like an eye-test. If anyone looked at the upward arrows on Version A, they won’t catch the download button. Anyway, a strategy like this is useful for a company website.

  3. Version B is definitely easier for eyes to follow. I think it’s a cleaner design too, which may have helped it win.

  4. Doug Fisher says:

    Your graphics do make a difference when attracting your target audience in internet marketing. Don’t just throw anything up there, test it out first! Make money online, you know you can!

  5. Cool Graphics. I’d lioke to try this.

  6. Tom Launder says:

    Glad I guessed B as well. 🙂 The downward arrows were an easy give-away. You want to lead people to the action not away from it.
    – Tom

  7. I have to say that I was doing the wrong thing with my marketting!!
    I don’t want to talk about all the money I’ve lost because of misdirecting my visitors to worthless things.
    What i’ve learned is this: keep it short, tell the benefits in clear, ask for action as soon as possible, and for GOD’s sake, do these above the fold, no one in the internet will scroll down to keep reading 🙂

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  9. YES. I’ve always tried to tell my design buddies the importance of graphics over almost everything else. I will link them to your blog! 🙂 Thank you so much for this.

  10. David says:

    Lots of great information here. I will be back for more. Have you bookmarked.

  11. thirteenball says:

    I’m just starting out and am interested in developing my landing pages. Your visual test example really resonated with me. Lead your visitors eyes to your action request! This is great design information! Thanks!

  12. Koz Dogan says:

    It is interesting the two graphics used above do indeed somehat influence a users actions. If it increases a click by almost 25%+ then it is something that one should take note of.
    But I personally like the the up arrows which appeals to me more than the face-down arrows. I find when I mind map ideas I would use arros coming out of the main box or point just like the first graphic.
    Thanks for the article!

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  17. Your graphics do matter when gaining your potential audience in internet marketing. Don’t just throw anything up there, test it out first! Earn money online, you know you can!

  18. When you’re marketing your product through web design, it should be eye-catching. This is important while increasing your brand’s footprint. It makes a perfect sense when you present graphics on your site that directly conveys your product name. This form of marketing will draw traffic to your site, and increase your product’s credibility.

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