I also love garden center shows. Many of my favorite speaking engagements are at garden center conferences. Last year I spoke to the OFA Association of Horticulture Professionals about selling to women. Here's a short video with some tips on how to sell garden center products to women.
I talk about how women have more connections between the right and left hemisphere of their brains. Men, with their more compartmentalized brains, may be more focused on buying one specific thing. Women are looking for complete solutions.
Watch the video to learn what turns women shoppers on and off, and how you can actually increase the average order with better listening skills.