It's the buzz word in all the predictions for 2009 – the ability to personalize.
I couldn't agree more. But how do you do that?
Sean D'Souza has some great advice on sending personal messages to subscribers. It may take some work, but the results can be pretty amazing. See what Sean has to say about the stupidity of autoresponders.
Look at it from a customer's point of view. Are you in a business where you're trying to build a relationship with your customer? (Who isn't these days). What would a real response, from a real person mean to you?
I especially love Leesa Barnes comment about post-purchase phone calls to her customers.
I call everyone who makes a purchase through my website. Whether it’s a $7 item or a $1997 product, I pick up the phone and call them.
This is a change I made recently and I just LOVE the reaction I get. My customer is shocked to hear my voice. I can hear them chocking on coffee as they say “Is this **the** Leesa?”
I thank them for making the purchase, then I ask what one problem they hope my product will solve. I dedicate 15 mins to each customer. If I get their voicemail, I mention their website or business name as well so they know it’s not a robotic recording.
I'm thinking, even if you could only reach some of your customers, imagine the information you could get! It makes my customer research mouth water.
Think this isn't practical if you're a bigger business? Read the discussion in the comments.