Find Your Best Keywords

Women sometimes have unique ways of describing things.  When my girly girl friend was feeling macho and wanted to hang a window flower box outside she promptly marched up to her boyfriend and asked to borrow his “whirry whirry screw thing…you know…..vroom” – not the technically correct name but he knew exactly what she was talking about. 

When you’re trying to find your best keywords – keep two things in mind.  One – what is the visitor intent?  Two – how does the visitor describe your product – it may be different from the terms you use internally.   

Find your best keywords tip #1  – Visitor intent

What is the intent of the person typing in the keyword? Women owned businesses are growing at an exponential rate.   Many of these women business owners are opening up offices or stores and need phones.   A woman business owner typing in “phone systems” – a broad term – may be early in the buying process.   What does she see?  A landing page with tons of techno speak or a page displaying lots of products with no text to help her choose which one might be right for her.

Wouldn’t it be nice to be taken to a page that explains what the different phone systems are and which options might be best for a small business owner?     

Now – a woman business owner typing in “IP-PBX phone system” has probably done a lot more homework.  She knows a specific type of phone system – she’s later in the buying process.  Now is a good time to take her to a specific phone system.  To find your best keywords, understand what your visitor’s intent is.

Find your best keywords tip #2 – Words your visitors use to describe what they need

How a customer describes your product may be very different from terms you use internally.   Example “Human capital talent acquisition” is how some staffing firms refer to their services.   But the business owner looking to hire people may just be typing in “mortgage staffing” or “automotive staffing company”.    

We have a client who sells a self help releasing technique.   A huge issue for women is what they term “emotional trauma.”  Upon further exploration – we found emotional trauma could be broken down into lots of other terms:  grief, caretaker’s syndrome, co-dependency, martyr syndrome, low self-esteem.   The other problem with trying to find your best keywords is – some visitors do not recognize their true condition.   A martyr thinks she is a self sacrificing saint, and that’s a good thing.  “Martyr” strikes her as a negative label she would never give herself.  So we had to delve deeper – what do women with this syndrome suffer from – sleep deprivation and lack of energy – so we targeted those keywords. 

Go out there and find your best keywords.    The time you spend researching will be well rewarded by attracting qualified traffic to your site. 

This entry was posted in Best way to get marketing data, Increase online conversion rates, Search engine optimization. Bookmark the permalink.

82 Responses to Find Your Best Keywords

  1. Mary Schmidt says:

    Absolutely! For example – when I’m looking for a good phone system for a small business client – I’m NOT going to type in “the premier solution for small business communications” For that matter, I’m not going to type words like, “quality” All too often, companies simply slap in marketing buzz words for key words.

  2. This is critical advice for online businesses. Using generic terms doesn’t work unless you know the entire phrase and you can use it appropriately — technospeak is always deadly — and writing to satisfy yourself is sure to fail.
    The ultimate test: ask your mother. She’ll provide the clues. And the insight. If she understands, you can bet most of your lady clients will, too.

  3. Cell says:

    Very interesting site I congratulate

  4. QA: Choosing Vitamins For Your Kids, Teens

    nswers to Your Questions About Dietary Supplements

  5. Dads More Likely To Pass MS To Kids?

    sclerosis from their fathers than their mothers, according to a new study.

  6. Iraq Vets: Challenges At Home

    mental and emotional challenges when they return home, even if these issues don”t rise to the level

  7. Start of single electricity market delayed

    planned launch of a single all island electricity market has been delayed for four months.

  8. Heavy fighting continuing in Sri Lanka

    in northern Sri Lanka between government troops and Tamil Tiger rebels.

  9. Finding Keywords

    The sooner you discover one, Finding the Perfect Home Based Business Opportunity By Mike D Smith rel

  10. Bill says:

    I like it and the background and colors make it easy to reade

  11. sveta says:

    I have been looking for sites like this for a long time. Thank you!

  12. sveta says:

    Wow!!! Good job. Could I take some of yours triks to build my own site?

  13. Britney says:

    Excellent site – do keep up the good work.:

  14. Hillary says:

    This is very interesting sites

  15. Bush says:

    i love this site.

  16. Jo Dane says:

    Thinking about keywords in relation to the stages people are at when they use them is very interesting. Is there an organized science to this? Someone, somewhere could be making millions off this.
    When I’m testing ad copy, I’d probably use something like Glyphius.
    Or I could also ask my mother.

  17. Bill says:

    Nice site! Big thanx to webmaster!

  18. Bush says:

    Hi! Definitely nice and neat site you got there.r

  19. Hillary says:

    You guys do a wonderful job! Keep up the good work!!!

  20. Helga says:

    Thanks so very much for taking your time to create this very useful and informative site. I have learned a lot from your site. Thanks!!

  21. Bill says:

    Excellent site – do keep up the good work.m

  22. sveta says:

    You guys do a wonderful job! Keep up the good work!!!

  23. sveta says:

    I consider that beside Your site there is future!

  24. Hillary says:

    i love this site.

  25. Helga says:

    Wow!!! Good job. Could I take some of yours triks to build my own site?

  26. Helga says:

    Thanks so very much for taking your time to create this very useful and informative site. I have learned a lot from your site. Thanks!!

  27. sveta says:

    This is very interesting siten

  28. sveta says:

    You guys do a wonderful job! Keep up the good work!!!

  29. Helga says:

    I have your site for its useful and funny content and simple design.

  30. Helga says:

    Excellent web site I will be visiting often

  31. Hillary says:

    Pretty nice site, wants to see much more on it! :)o

  32. Helga says:

    Interesting web page is, i\’ll see you later one more time

  33. Britney says:

    This is very interesting site…e

  34. sveta says:

    I consider that beside Your site there is future!

  35. Hillary says:

    Wonderful and informative web site.I used information from that site its great.e

  36. Bill says:

    i love this site.l

  37. sveta says:

    This is very interesting sitei

  38. sveta says:

    i love this site.e

  39. sveta says:

    This is very interesting siter

  40. Britney says:

    Excellent site – do keep up the good work..

  41. Britney says:

    This website is Great! I will recommend you to all my friends. I found so much useful things here. Thank you.

  42. Hillary says:

    Wonderful and informative web site.I used information from that site its great.e

  43. Britney says:

    I have your site for its useful and funny content and simple design..

  44. sveta says:

    It\’s a great and valuable site!

  45. Britney says:

    You have built a good website,

  46. sveta says:

    You have built a good websitet

  47. Bill says:

    Hi! Definitely nice and neat site you got there.

  48. Helga says:

    daite na pivov

  49. Bush says:

    Thank you for your site. I have found here much useful information…

  50. Bush says:

    Wow!!! Good job. Could I take some of yours triks to build my own site?

  51. Hillary says:

    Great site. I will bookmark for my sons to view as well!!!i

  52. sveta says:

    i love this site.

  53. Bush says:

    Interesting web page is, i\’ll see you later one more timel

  54. Helga says:

    You have an outstanding good and well structured site. I enjoyed browsing through it.

  55. Britney says:

    Oh o ho! very nice site!

  56. Bill says:

    Just wanted to say hello

  57. Hillary says:

    I enjoy your site very much! THANK YOUn

  58. Britney says:

    A fantastic site, and brilliant effort. A great piece of work.t

  59. Britney says:

    You guys do a wonderful job! Keep up the good work!!!

  60. Helga says:

    Thanks so very much for taking your time to create this very useful and informative site. I have learned a lot from your site. Thanks!!n

  61. sveta says:

    Thank you for your site. I have found here much useful information…e

  62. Helga says:

    Great Site – really useful information!

  63. Bush says:

    I like it and the background and colors make it easy to readn

  64. Hillary says:

    i love this site.c

  65. sveta says:

    Check out my new site:)i

  66. sveta says:

    Very cool design! Useful information. Go on!m

  67. Ron says:

    I thank the Lord for giving us the gift of brilliant preachers!d

  68. PuReWebDev says:

    Thanks for posting about seo. I do website marketing myself and your blog is great research for my website marketing Video Podcast series http://www.youtube.com/user/PuReWebDev
    thanks,
    PuReWebDev

  69. Keyword Research or finding the best keyword is the very first step in SEO. Keyword plays an important since this is the one which would bring traffic to our site. I always suggesting newbies to come up in a competitive keyword with tons of searches yet less competitors

  70. Robert says:

    You have built a good websiten

  71. Melissa says:

    i love this site.r

  72. Another great pointer in choosing the best keyword is to use a keyword suggestion tool. These tools will provide a query dictating the number of searches a month or a day of our perspective keyword.

  73. this is so good. i will have to use this.

  74. SEO says:

    Where do you find this great SEO stuff? Thanks for posting! -Chris

  75. Bengo says:

    Thanks – these are two great tips. Trying to get in the mindset of your potential customers is so important in determining what type of keyphrases you might go for. Do you know about the Google keywords tool? This gives you data on how frequently a key phrase is searched, and also suggests other related keywords which you might not have thought of.

  76. Donna Smith says:

    Excellent web site I will be visiting often, thanks for the helpful information.

  77. Julio says:

    I pick my blog topics by objietcve. Sometimes I just wanna rant about something stupid I saw. Other times, I’ll point out something that I’ve just learned. Still other times I’ll produce some content as part of a series where the topic has already been picked and written about, yet not fully developed.Then there’s news, what people are talking about on my Facebook page, trending topics at Twitter, funny online videos and on and on. I think some people get too caught up in what they should blog about. Value (I’m really starting to hate that word) is in the eye of the consumer of content. Just roll with what you know and put some personality into your blog. You’ll soon find that there are lots of people out there who see things the same way you do.

  78. Sebastian says:

    We aren’t helping ouerelvss. Neither as individuals nor as professional organizations.I have seen this behavior perpetuated at women’s professional development conferences. I once watched a woman introduce a renowned leadership and management expert prior to his speech and actually reference how good-looking he is. She very quickly realized this was a faux pas – if not on her own, then certainly from attendees’ feedback. Had a man done this to any woman, he would have been raked over the coals for the inappropriate comment.The very same organization that offers seminars helping women earn board of director seats held a fashion show during our lunch session, and spa treatments were available to us throughout the day at one exclusive conference. While I love a massage as much as the next woman, I don’t go to conferences for them. In the organization’s defense, they also offer behind-the-scenes tours of successful women in our industry in each city in which they hold a conference. And they have incorporated golf tournaments into their events, which I do believe is a more gender-neutral activity. These decisions I applaud.Is the dating webinar/spa treatment phenomenon just a question of finding a female-equivalent of male-oriented diversions? I don’t think so.In business terms, I see it as a marketing issue. Either the member-customers are putting up with gender-stereotyping programming, or the conference planners are putting sponsor-provided freebies above the needs of their customers, as in Pamela’s cosmetic goodie bag example. In either or both cases, it’s a gap between customer needs and product design.There are some important male-female differences that lend themselves to different programming. For instance, I don’t know many men who struggle with work-life balance – at least who admit it. So it’s appropriate to offer such seminars at conferences because they have work implications. I doubt, however, that a fashion show or dating webinar is what any professional woman seeks from a professional organization. There are plenty of alternatives that would be worthwhile – how about showcasing a charitable concern, for one?Individuals need to speak up and voice their preferences and opposition so that event programming matches an organization’s mission. And professional associations need to filter the content, vendors, affiliates, and referrals they provide against the mission they serve for members.You could say I am pretty hot under the collar about this. But I won’t describe that collar, the shirt, where I bought it, or how much I paid, because I am a serious professional.

  79. Laura says:

    I am a single Jewish man, who has lived in NY, LA and Asia. I am 42 years old and brghout my 27 year old gf to meet my parents and family. She speaks 5 languages, has an MBA and being from Taiwan can come to USA on her own Visa. I will marry her because Jewish women have driven me away with their lame attitude. My family is crazy about my gf because she is everything I’ve never seen in a Jewish girl, sweet, affectionate, supportive and ok with an age difference. Damn . YOU can be her grandfather already! She must looked like a 16 years old girl holding the hand of some old man! Yes, our Taiwanese Girls tends to looked younger than they really are, so is our Taiwanese Men! >=PAnyhow, HOT or SMART Heterosexual Israeli-American Girls (sorry no crazy religious ones) can always go for our High Status Taiwanese Males (those that are willing to date outside of our Taiwanese Girls) in America! It’s only fair since American Controlled MASS MEDIA (owned by a bit of your Jewish people) promoted a load of BS about our Taiwanese Men in general! Besides, we got the High Accomplished Taiwanese People in our group as well!! =)

  80. Gaurav says:

    Thank you Pratima for your comments on this atcirle. This topic is often considered debatable. I did not elaborate much on the incident that took place and her motives or the statements that proceeded further discussion. However, there are a few who are against the idea of feminism,( extremists). I did not necessarily address them here. There are women who are the actual type I mentioned who are ignorant type, and are strong in their actions. I would be glad if she was you who was present there to bring out a valid argument to point out effectively why she was feeling that way. People fear, and are embarrased to reveal their interests publicly, which was clear to me when she was unable to defend her point of view and stated that she herself isn’t clear as what she meant by those words. What I am basically trying to address here is that women should feel the necessity to raise their voice and not aways look into ways of adjusting oneself to the society needs.(that undermines theie roles). They should honor who they are first, respect their roles before they reach out to people earning for respect or other.which wasn’t the case here. However, I agree with what you said that reminds me of people who can be the opposite type as mentioned above, and could think about in talking more about in future.

Comments are closed.