Category Archives: Word of Mouth Advertising

Can Companies Win Back Women Customers?

What happens when a woman has a bad experience with your company or your product?  Is she gone for good?  Or can you win her back? It all depends on how you handle her problem. This is especially important since … Continue reading

Posted in Word of Mouth Advertising | 5 Comments

Can Mom Bloggers Be Bought?

  I was standing in one of the most packed rooms I'd seen at the BlogHer conference.  No, It wasn't one of the famous parties, it was the session titled "Sponsored or Unsponsored - Blogging for $$ – Where Do You Stand?" … Continue reading

Posted in How women use the web, Internet Branding, Social Media and Women, Word of Mouth Advertising | Tagged , , | 17 Comments

Help Women Spread Word of Mouth on Your Website

One of the great things about marketing to women is their natural tendency to spread word of mouth. Here's a specific example of an element you can add to your website to help women spread the word about your fabulous … Continue reading

Posted in Word of Mouth Advertising | Tagged | 3 Comments

When To Create Discussion Forums

One of the best ways to generate word of mouth and create brand evangelists is to create a discussion forum.   What could be better than giving hundreds, thousands, or even millions of your customers or potential customers a forum where … Continue reading

Posted in How women use the web, Marketing strategy, Marketing to women done well, Word of Mouth Advertising | Tagged | 10 Comments

Women and Word of Mouth – Good and Bad

I attended the Women’s Internet Marketing Summit this weekend put on by the Women’s ECommerce Association International.    There was lots of great stuff, but by far the highlight was the heated discussion about ethics in blogging.   The "Harnessing the … Continue reading

Posted in How women use the web, Marketing to women done well, What Were They Thinking, Word of Mouth Advertising | Tagged , | 4 Comments

Word of Mouth and the Web

If she hadn’t been my sister, I would have wanted to kill her.  "It was just so amazing" she continued "Here we are in the Time Warner building with 4 stories of glass looking out over the lights of New … Continue reading

Posted in How women use the web, Marketing strategy, Word of Mouth Advertising | Tagged , , , | 6 Comments

Is Buzz Marketing Illegal?

Perfect timing – just as I was wondering aloud about the ethics of product placement, out comes an article about the ethics of word of mouth marketing.  The Adage headline is β€œIs Buzz Marketing Illegal?” As marketers more frequently look … Continue reading

Posted in Word of Mouth Advertising | Tagged , , | 12 Comments