Category Archives: Women and Email Marketing

Marketing to Women Using Email

With all the attention on social media, a tried and true marketing workhorse has been somewhat ignored – email marketing. But according to a new research study, email marketing is still a valuable marketing tool, especially if you're marketing to … Continue reading

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Win Customers By Treating Them Like Idiots

It is often uncomfortable to deceive people in person.   Most people don't like having to look someone in the face and lie to them.   But email……well, that's a different story. Ardath Albee shares a story of deceptive email practices in … Continue reading

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Email Marketing – How Often Does She Want to Hear From You?

Email is an incredibly powerful tool to create relationships and increase sales to your female customers.   But how often does she really want to hear from you?   If you sell products every time you send out an email, why not … Continue reading

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Emma – An Email Marketing Company That Gets Women

  While I was wandering the halls of the Email Marketing Summit, there were plenty of vendor booths promoting their services.  But one stuck out for me. On the sign it said "Meet Emma – Say hello to the Web's … Continue reading

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