Category Archives: Women and B2B Buying

B2B Buying And The Power of References

   I had a great interview with B2B expert Barbara Weaver Smith, president and founder of The Whale Hunters. We talked about how big companies and women have similar buying processes. Feedback on the call was awesome. If you missed … Continue reading

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How Big Companies Buy Like Women Teleconference

Want to close more business with more big companies? Think like a woman. It may sound counter-intutiive, but big companies buy more like women than men. I've done a lot of research on the B2B sales and buying process. I … Continue reading

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Why You Need Women On Your B2B Sales Team

 Why do you need women on your B2B sales team?  There are two big reasons: One– Women bring natural advantages to the table when it comes to the B2B sales process. We'll talk about those in just a minute. Two … Continue reading

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B2B Buyers and Women Have Similar Buying Processes

 When you think of the B2B buying process, you think of a logical, linear, factual buying process.  In a nutshell, more of a typical male buying process. But there are actually more similarities between the B2B buying process and a typical … Continue reading

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