Category Archives: What Were They Thinking

Super Bowl Ads Target Hot New Consumer Group – Beavers

   Well….I wanted to write about how well the Super Bowl ads did in connecting with women consumers.  Unfortunately, I didn't see any ads that were targeting women.   Really.  Even Dove was promoting skin care products to men.  Ok, there was … Continue reading

Posted in What Were They Thinking | Tagged , , | 13 Comments

Party Like It’s 1909

To all my fellow travelers who are braving this blizzard – I salute you.  My personal travels started Saturday at 6 am and I just made it home.   I was grabbing a bite to eat in one of the airport bars … Continue reading

Posted in What Were They Thinking | 2 Comments

Using Boob Jokes to Sell – Dining Room Furniture?

I kid you not. La Difference is a contemporary furniture store in Richmond, VA.   Their advertising has always been stylish and fun.   But I really have to scratch my head about their latest campaign selling dining room furniture promoting it … Continue reading

Posted in What Were They Thinking | 37 Comments

BlogHer ’09 – How NOT to Market to Moms

Let me start this by saying almost every brand/advertiser/sponsor at BlogHer '09 did an outstanding job of connecting with the women at the conference. But there was one brand that stumbled – Nikon. At their invitation only event, they turned away moms … Continue reading

Posted in What Were They Thinking | Tagged , | 13 Comments

Circuit City Commercial Creeped Me Out

I'm going to put this in context for you.  I was watching a crime drama. (No I can't remember which one.  It's impossible to watch prime time TV without running into one).    Then I see this Circuit City commercial. When … Continue reading

Posted in What Were They Thinking | Tagged , , | 4 Comments

Sony Bravia – Marketing to Women?

Sony has some interesting ideas when it comes to marketing their Sony Bravia flat screen TV to women.    They have focused on the one thing that really matters to women when buying a TV – shoes. Yup, that’s right … Continue reading

Posted in Marketing strategy, Stereotypes of women in the media, What Were They Thinking | Tagged , | 24 Comments

Women and Word of Mouth – Good and Bad

I attended the Women’s Internet Marketing Summit this weekend put on by the Women’s ECommerce Association International.    There was lots of great stuff, but by far the highlight was the heated discussion about ethics in blogging.   The "Harnessing the … Continue reading

Posted in How women use the web, Marketing to women done well, What Were They Thinking, Word of Mouth Advertising | Tagged , | 4 Comments

Do Women Respond to Sexual Ads?

Warning!  This post includes honest discussions of sex and porn.   If these topics make you squeamish, stop reading now. OK – for those of you brave enough to continue, here we go. We’ve certainly seen how different genders react differently … Continue reading

Posted in Marketing strategy, Stereotypes of women in the media, What Were They Thinking | 10 Comments

Women and Ringtones

So I’m like, all excited.   I’ve been sick to death of the ringtone on my cell phone and went online to find a new "hip" ringtone I could download.   I quickly learned the difference between a "ringtone" which sounds like … Continue reading

Posted in How women use the web, Marketing strategy, What Were They Thinking | Tagged , | 16 Comments

Share Your Secret

It was another one of those – Stop – Tilt your head – Stare – Scratch your head – moments. I was watching a TV commercial for Secret.  One sister confesses to the other sister that she told their parents … Continue reading

Posted in Marketing strategy, What Were They Thinking | Tagged , | 11 Comments