Category Archives: What Were They Thinking

Lululemon – How NOT to Market to Women

For a brand that has done such an outstanding  job of marketing to women, it is amazing how quickly that brand can be seriously damaged, almost to the point of no return. Yup – one comment can torpedo an entire … Continue reading

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Toys R Us Prank Turns Off Moms

Oh boy. Once again, a company tries to reach out to moms and blows it.   Really people?   Toys R Us, did you really not see this coming? Mom’s are reacting badly to a prank video by Toys R Us promoting … Continue reading

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Why Volkswagen’s 2013 Super Bowl Ad MIsses the Mark, Especially With Women

Let me start by saying I think Volkswagen's advertising is brilliant.  I've written about their TV commercials many times on this blog with nothing but praise.  Their advertising is full of real people we can all relate to, and is genuinely emotionally … Continue reading

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Is Your Marketing to Women Judgemental?

This is not an expression you ever want to see on your financial professional's face, especially if you are a woman. Want to turn a woman off?  Want to make her feel unsafe?  Want to make her instantly dislike you?  … Continue reading

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Chocolate Bar for Women?

Here's an interesting story about Cadbury's new Crispello and how it is being marketed to women (in the UK) - A Chocolate Bar for Women: At Least It's Not Wrapped in Pink by Susan Berfield. Are you wondering why women need … Continue reading

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Susan G. Komen – Death of a Brand

Whenever I am asked for an example of a strong women's brand, I point to Susan G. Komen for the Cure®.  Here's why it's such a strong brand: They have a very clear and focused mission.  The foundation exists to … Continue reading

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Coldwater Creek and Stereotyping Girls

I have to start out by saying I'm normally a fan of Coldwater Creek's advertising. So I was intrigued by their new TV commercial, "Sisters." It's a great premise, a family of 5 girls and the story of how they … Continue reading

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Women Mock American Apparel “Plus-Size” Campaign

  Here's a marketing to women tip – when you're creating a campaign, trying to be "clever" is never a good idea.  American Apparel conducted a contest to find a plus-size model to be included in their promotion for their … Continue reading

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Infertility Site Leaves Me Almost Speechless

I'm at a loss for words.  Increaseyourchances.org is a website targeting couples with infertility issues.  It features a man dressed up as a bee and a woman dressed up as a bird  facing infertility issues. No, I am not making … Continue reading

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CBS Gives Makegoods for Back to Back Men in Underwear Ads

I can't even believe we're having this conversation. During the Super Bowl, CBS ran an ad for Dockers next to an ad for Career Builders.  You'd think there wouldn't be any conflict between those two advertisers.  But the problem wasn't … Continue reading

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