Category Archives: website design for women

Graphics – Where Are You Directing Your Visitors’ Eyes

In another interesting test from Which Test Won a company tested two graphics with very minor differences.   Look at Version A then Version B and guess which one got a 26% lift in free trial sign-ups. Version A Version B … Continue reading

Posted in website design for women | 20 Comments

Use Video to Sell Your Product

I'm a long time fan of using video to sell products.  Women especially want more information before they're ready to buy.  While many people won't read a block of text, they will watch a video. Invodo specializes in creating just … Continue reading

Posted in website design for women | Tagged , , | 14 Comments

Effective Engaging About Us Pages

Who says About Us pages need to be boring?  Who says they need to be full of corporate speak and cliche filled drivel talking about "Providing cutting edge turnkey solutions for our clients" and "Friendly knowledgeable service" and "our mission … Continue reading

Posted in website design for women | Tagged , | 26 Comments

Using Video to Sell Products to Women

   I am a huge fan of using online video, especially if you are marketing or selling to women.  The fabulous folks at Invodo have proof positive that adding video increases conversion and SEO.    Take a look at their new video, promoting video … Continue reading

Posted in website design for women | Tagged , , , | 3 Comments

Great Example of a Website Designed for Women

Do men and women engage with websites the same way?  That's a question I've been studying for the last six years.   I've done extensive research on the differences between men and women focusing on: Their communication styles Their decision making … Continue reading

Posted in website design for women | Tagged , , | 13 Comments

MSN’s New Home Page Embraces Female Friendly Design

MSN is rolling out a new home page design.  I checked out a preview. What I find most interesting is that the new home page includes many design elements that appeal to women. Here's the new MSN home page design … Continue reading

Posted in website design for women | Tagged , | 14 Comments

What Images Increase Sales to Today’s Women?

What are the most important elements in advertisements targeting women?  Quite often – the images. As we've seen, women sometimes don't respond to/relate to the same images that men do. So what images do women respond to? I asked Sally … Continue reading

Posted in Marketing strategy, Marketing to women done well, website design for women | Tagged , , , | 12 Comments

Partybeans.com – A Website Designed For Women

I'm always on the lookout for websites that work especially well for women.  I use a set of criteria to rate websites based on research on how women use the Internet and shop online. Partybeans.com does a great job.  Here are … Continue reading

Posted in How women use the web, Marketing to women done well, website design for women | Tagged , , | 4 Comments

When Should You Offer Free Shipping?

It's a question I'm often asked – Should I offer free shipping?    Is that a smart business decision? Bottom line, it's a good business decision if it helps you earn more money.  Yes, there's also the appreciation from customers, especially … Continue reading

Posted in How women use the web, Marketing to women done well, website design for women | Tagged , , | 6 Comments

What I Learned About Women and Design at an Art Show

For the past several months I've been doing a lot of work/research on women and design to see which design elements are most persuasive for women. After reading Gender, Design and Marketing by Gloria Moss, I thought I'd take my … Continue reading

Posted in Differences Between Men and Women, website design for women | Tagged , , | 8 Comments