Category Archives: Uncategorized

Barbara Walters’ Legacy

Why do we need to see women in leadership roles?   Why should it matter if a leader is male or female?   Shouldn’t we simply be inspired by the person and their accomplishments?   So what if that person is a man … Continue reading

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Adversaries into Allies – Bob Burg Shares his Secrets

Let me set the scene…. You are a store owner.  One of your store managers, who is normally very responsible,  forgot to set the alarm on the security system in the store before leaving. You confront him about it – … Continue reading

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Lululemon – How NOT to Market to Women

For a brand that has done such an outstanding  job of marketing to women, it is amazing how quickly that brand can be seriously damaged, almost to the point of no return. Yup – one comment can torpedo an entire … Continue reading

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Selling To Women – Give Her An Out

I recently received a lovely invitation to attend a dinner and seminar on retirement planning from a local financial firm.    I was very interested in both the seminar and the dinner at one of my favorite restaurants.    So did I … Continue reading

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What Marketers Can Learn From Catching Fire

So it’s no surprise, at least to me, that the Hunger Games sequel Catching Fire killed it at the box office last weekend.   Catching Fire set a new November box office record taking in $161.1 million last Thursday through Sunday. … Continue reading

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What Marketers to Women Can Learn From Carlsberg Beer

What can a beer company who is obviously targeting men teach to marketers who want to target women? If you really want to tap into someone’s emotional center, tap into the incredible bond between friends.  One of the most important … Continue reading

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Toys R Us Prank Turns Off Moms

Oh boy. Once again, a company tries to reach out to moms and blows it.   Really people?   Toys R Us, did you really not see this coming? Mom’s are reacting badly to a prank video by Toys R Us promoting … Continue reading

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NFL Women’s Apparel Commercial Rocks

It  is so rare that I see a commercial that stops me in my tracks (in a positive way).   The new NFL Women’s Apparel commercial did just that.  It was so different – not a pink jersey in sight.   Hallelujah! … Continue reading

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Women Have Questions – Are You Answering Them?

I love the new TV commercial from Arrow Electronics.   I first thought it was a commercial for a financial company, which is why it caught my attention.    (In my defense, it’s very vague about who Arrow is and what Arrow does). … Continue reading

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Why Women Do and Don’t Relate to Sheryl Sandberg

First off, let me say I read Sheryl Sandberg’s Lean In – Women, Work, and the Will to Lead cover to cover.  I loved it.   I thought it was full of inspiring stories, advice and insight.   Yet there are other … Continue reading

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