Category Archives: Uncategorized

Marketing to Women Winners and Losers in Super Bowl 2017

If there is one point the Super Bowl made this year, it is the role that politics will now play in how people view advertising. #Boycott #Buy hashtags popped up all over social media.  Consumers sounded off on why they … Continue reading

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Marketing to Women in the Trump Era

With the election of Donald Trump, marketing to women just became a minefield. One of the top reasons why women buy a product or service is because they believe that company shares their values.    Women have been known to give … Continue reading

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The Secret to Two of the Best Political Ads of 2016

Two TV commercials for 2016 political candidates are getting a lot of attention.  One is for a Republican, the other for a Democratic candidate.   The commercials could not be more different, and yet they share one key ingredient. First the … Continue reading

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Men Don’t Like Being Stereotyped Either

What always amazes me as a marketer is how often women are stereotyped in ads, especially ads targeting women as consumers. Even crazier is what I call, “The focus group of one.”   This occurs when you talk to one woman … Continue reading

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PSA Shows Men Reading Mean Tweets to Women Sportswriters

When women complain about online harassment, the response is often “Don’t take it seriously” or “Grow a thicker skin” or “Everyone gets harassed online” or “They’re just spouting off. They’re not going to actually hurt you.” But what happens when … Continue reading

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Differences in How Men and Women Shop Online

We’ve known for a long time that men and women don’t have the same online shopping patterns.  With all of the data available today, companies are trying to figure out what those specific differences are, and more importantly, how they … Continue reading

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Work Life Balance Perfectly Explained In One Video

When I speak to women’s groups, the concept of “Work Life Balance” is a popular discussion point.  Every time I have been asked to give a presentation on that subject, my answer is, “no.”    I have nothing to say since … Continue reading

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Gen Y Women and The Future

Who is Gen Y?  There are differing opinions on the exact dates, but a common timeline is those people born between 1977 and 1995. There’s probably no generation that has been more stereotyped than Gen Y.    They’re entitled, they want … Continue reading

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Barbara Walters’ Legacy

Why do we need to see women in leadership roles?   Why should it matter if a leader is male or female?   Shouldn’t we simply be inspired by the person and their accomplishments?   So what if that person is a man … Continue reading

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Adversaries into Allies – Bob Burg Shares his Secrets

Let me set the scene…. You are a store owner.  One of your store managers, who is normally very responsible,  forgot to set the alarm on the security system in the store before leaving. You confront him about it – … Continue reading

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