Category Archives: Social Media and Women

BlogHer 2011 – Conference Highlights

  It was another fabulous BlogHer conference in San Diego. Nearly 3,000 women bloggers convened for one kick-ass weekend.  So what's new this year?  What were the learnings, trends, themes?  Let's find out. Theme #1 – Writing your story helps … Continue reading

Posted in Social Media and Women | Tagged , , | 11 Comments

Media Bias and Why We Need Twitter

I love the Internet.  Seriously.  It is the great equalizer.  It provides a voice for so many that have not had one. We used to rely on a few controlled channels to get our news and information.  Now, the channels … Continue reading

Posted in Social Media and Women | Tagged , , , | 8 Comments

The Chrysler F-Bomb – How NOT To Do Social Media

  Is your company on Twitter? Who is writing your tweets?  On Facebook?  Who's generating that content? Do you have a blog?  Who's writing the posts? Let me tell you, when it comes to my brand, there's exactly one other … Continue reading

Posted in Social Media and Women | Tagged , | 9 Comments

Eyeballs Vs. Recommendations – Why Social Media Is So Valuable

  (Image courtesy of Heard It From A Mom) Buying eyeballs vs. building relationships – which is more important for growing your business?   Let's get more specific. If you're trying to reach moms – which is more powerful – a TV commercial … Continue reading

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BlogHer 10 Recap – 2400 Descend on NYC

   "Ladies and Gentlemen, Please Note:  Due to security concerns for the speakers, there is no video taping or photography allowed for this session.  If you're caught doing either, your equipment will be confiscated" It was a strange thing to hear at … Continue reading

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Word Of Mouth: Men Trust Authority, Women Trust Common Experience

 I read a fascinating article by Jeff Sexton – The Asymmetry of Trust.  Jeff talks about the fact that people tend to trust negative reviews more than positive ones. As he points out:  Basically, we grant others authority in the … Continue reading

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Use Blogs As A Commercial and Promotional Idea Generator

Looking for new fun ways to promote your company or products to women?  There is a bevy of amazing, funny, insightful ideas just a mouse click away in social media. Seriously.  We talked about how to use Twitter to generate … Continue reading

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Use Twitter As A Commercial Idea Generator

  Moms are funny.  Seriously. I'm talking side-slapping, forehead on your desk, spit-out-your-chardonnay funny.  And they do it without even trying.  Just check out the expression on the woman on the right. Here's another thing about motherhood – real life is … Continue reading

Posted in Social Media and Women | Tagged , , | 5 Comments

An Example of How to Use Social Media to Connect with Women

Do you want to get women's attention? Do you want to build relationships with them?  Do you want to win their trust?   If so, the single most important thing you can do is……listen to them. Social media sites are amazing … Continue reading

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Are Women Losing Their Trust in Social Media?

Tony Fannin at Be Branded asked me that very question. Women are increasingly turning to social media sites for interaction and information.  As advertisers try to tap into the power of social media and the power of recommendations by female … Continue reading

Posted in Social Media and Women | 6 Comments