Category Archives: Persona development

Which Personality Types Love Twitter?

The answer might surprise you.   It did me.  At first.  When looking at Twitter, you'd expect most of the folks who would be on Twitter would be extroverts – who gain energy by socializing and interacting with other people. You'd … Continue reading

Posted in Persona development, Social Media and Women | Tagged , , | 19 Comments

Was The Motrin Moms Campaign Really A Failure?

Like a lot of other folks, I felt the Motrin Mom "sling baby" campaign really missed the mark.  It was yet another example of good strategy, but poor execution. Or was it? In her article, Using Social Media to Listen … Continue reading

Posted in Marketing strategy, Persona development | Tagged | 32 Comments

Public Speaking and Dealing with Naysayers

There's one in every crowd.  You know who I'm talking about.  You're giving your presentation and he or she is sitting there, arms crossed, just staring at you.   You can practically read his or her thoughts… Why am I wasting … Continue reading

Posted in Persona development | Tagged , | 2 Comments

Customer Behavior- What vs.Why

I talked previously about the debate as to whether it is best to use "gut instinct" or rely on customer data when creating a marketing campaign. You know I’m not a fan of trusting a creative director’s "gut".    But … Continue reading

Posted in Best way to get marketing data, Marketing strategy, Persona development | Tagged | 5 Comments

Persona Insights

One of the biggest problems in marketing to women is overcoming stereotypes.  One of the best ways to get past stereotypes is to create personas.    Personas let you see how your customers approach the buying process in different ways.  … Continue reading

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Waiting for Your Cat to Bark

You have a killer product or service.  You know you’ve got a competitive edge.  You know if people just knew about it, understand how it could help them, they’d buy tons of what you have to offer.  So you hire … Continue reading

Posted in Best way to get marketing data, Increase online conversion rates, Marketing strategy, Persona development | Tagged , | 18 Comments

Creating Personas and Writing For Personas

I’m sitting on a stark metal folding chair.  There’s a sole bright light bulb glaring overhead.   Out of the shadows walks a man in an Armani suit and $400 sunglasses.  He stares at me.  “Ok – I’ve just about lost … Continue reading

Posted in Persona development | Tagged , , , | 9 Comments

Best Buy Personas

Hurray! Another company who gets it. Best Buy is using personas to redesign their stores. And they have more than one persona. Another Hooooyaaaah. They have Buzz (the young tech enthusiast), Barry (the wealthy professional man), Ray (the family man) … Continue reading

Posted in Persona development, Stereotypes of women in the media | Tagged , , , | 44 Comments

Ann Taylor Persona

I was reading one of my favorite blogs – Brand Autopsy when I was delighted to see a post about a major woman’s clothing retailer who had joined “the enlightened ones” – they were using personas to gain a better … Continue reading

Posted in Persona development | 22 Comments

Answer Her Questions

What questions are your customers asking?  Do you know? Are you answering their questions?  Take a 38 year old mother of 4. She has a big family.  She does A LOT of laundry – but she genuinely loves her family … Continue reading

Posted in Best way to get marketing data, Increase online conversion rates, Persona development | 8 Comments