Category Archives: Marketing to women done well

New Hope for Images of Women in Stock Photography

Have you ever gone to a stock photography site to find an image of a woman for an ad? If you are like me, after about an hour you lose your will to live. Here’s a recent example: I was … Continue reading

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Adversaries into Allies – Bob Burg Shares his Secrets

Let me set the scene…. You are a store owner.  One of your store managers, who is normally very responsible,  forgot to set the alarm on the security system in the store before leaving. You confront him about it – … Continue reading

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Best Marketing To Women Awards 2013

So here we are…..another year and another long list of amazing marketing to women efforts to applaud. Said no one, ever. Sigh….one day. While 2013 may have seen more marketing to women failures than marketing to women successes – can … Continue reading

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What Marketers Can Learn From Catching Fire

So it’s no surprise, at least to me, that the Hunger Games sequel Catching Fire killed it at the box office last weekend.   Catching Fire set a new November box office record taking in $161.1 million last Thursday through Sunday. … Continue reading

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What Marketers to Women Can Learn From Carlsberg Beer

What can a beer company who is obviously targeting men teach to marketers who want to target women? If you really want to tap into someone’s emotional center, tap into the incredible bond between friends.  One of the most important … Continue reading

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NFL Women’s Apparel Commercial Rocks

It  is so rare that I see a commercial that stops me in my tracks (in a positive way).   The new NFL Women’s Apparel commercial did just that.  It was so different – not a pink jersey in sight.   Hallelujah! … Continue reading

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Marketing to Women Best Super Bowl Commercials 2013

So if there was a drinking game where you had to take a sip for every guy featured in a Super Bowl commercial, you would have been plastered.  If you had to take a sip for every woman featured, especially … Continue reading

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How Christian Radio Stations Can Market to Women Podcast

I recently did an Interview with the awesome Doug Hannah, host of The Christian Radio Show.  Our subject was How Christian Radio Stations Can Market to Women.   In the interview, Doug and I talk about: How to best communicate with … Continue reading

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What You Can Learn About Marketing to Women From The Golden Globes

Ok, I just gotta say it – to Tina Fey and Amy Poehler – WOOOOOOOT! I am not one to sit through a whole awards show, but I did not want to miss a minute of the Golden Globe Awards … Continue reading

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Marketing to Women Predictions for 2013

When I look back on the highlights of marketing to women for 2012, there are surprisingly few.  But I do see some interesting and encouraging trends which will set the stage for success and failure in 2013. Here are my … Continue reading

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